The Daily Kos community was very generous with time and ideas earlier this week in suggesting concepts for attack ads against Romney. My Democratic Super PAC will be running more attack ads on Broadcast and cable in the coming weeks. For now we are focused on attacking Romney as being inauthentic and "plastic." We'd like to create a meme that can define Romney in a negative way through the rest of the 2012 campaign. Below are three rough scripts. I really need you to vote on which Toy you'd like us to focus on in the first ad and to offer script suggestions. We hope to have the next ad up right after Iowa in time for the New Hampshire Primary.
Here are the 3 ad concepts
“Stretch Romney”
:30
(Image, 1980’s action figure doll “Stretch Armstrong” with photo of Mitt Romney’s head superimposed over the doll’s head)
(background: Stretch Armstrong is a boy’s doll known for being able to stretch for several feet in an direction and can be bent and twisted to the point where limbs can be tied into knots)
Voiceover: “Meet Stretch Romney”
“He can stretch to the right” (video of doll with arm being pulled one foot to the right)
“He can stretch to the left…and the far left” Video of doll being pulled one foot to the left…and then another foot to the left”
“Bend to be pro-choice” (doll bending)
“And twist into pro-life” (doll twisting further
“Pro-Gay rights” (Lots of twist knots)
“Or Not” (doll is now perfectly straight again)
“For government run healthcare for everyone” (video of Stretch having his arms stretched 3 feet apart)
“And attacking Obamacare” (arms snapping back into position as if there were no change at all)
“Stretch Romney can assume absolutely any position you want or your money back.”
“Not available at stores. Stretch Romney available to highest bidder.”
Paid for by AmericanLP
Ken Doll vs Mitt Doll
:30
(Split screen. Ken doll on left. Mitt Romney face on top of ken doll body on right)
Voiceover:
“The Ken Doll versus Mitt Romney.
Both are able to move left and right with equal ease.
Both have no known set political beliefs.
Both live in giant mansion in or near Malibu.
Both have perfect hair that never changes.
Neither known for conversational skills.
Both frequently described as “plastic.”
Will you vote for either Ken doll for President?
Paid for by AmericanLP”
“G.I. Mitt Script”
:30
Let’s compare G.I Joe Versus G.I. Mitt
(Bell ring and check mark next to both)
Able to bend to take any position
(Bell ring and check mark next to both)
Can be programmed to say anything
(Bell ring and check mark next to both)
Perfect hair that can’t be mussed
(Bell ring and check mark next to both)
Claims to love guns
(Bell ring and check mark next to both)
Never actually served in the military
(Bell ring and check mark next to both)
Prefers to be called an “action figure,” not a “doll.”
(Bell ring and check mark next to both)
Believed to be made entirely from plastic
(graphic) “Not entirely true, some parts made of cloth and metal” next to G.I. Joe.
(graphic) “? Mark next to Romney”
Paid for by AmericanLP
(Closing graphic)
*
Please let me know which doll works best--TJ