STAYING ON MESSAGE, v.p. A political technique espoused by The Great Communicator who sagely said: “The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.” Or “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” See also, THE BIG LIE, Frank Luntz, Karl Rove, Grover Norquist, Rush Limbaugh, and Charles and David Koch.