To get money you must spend money. To get votes you have to get in peoples faces and spend on advertising. The internet has come of age and now you find it being used as a powerful advertising medium. President Obama has been active in the internet outspending his opponent in internet advertising pouring millions of dollars trying to win online voters.
Data from comScore, an internet market research firm, shows that the Obama for America campaign placed more than 30 times as many ads as the Romney campaign. now should this worry the Romney campaign? Well, if he is really serious about the white house then it is a matter they should at least consider. ComScore records that Obama paid for $865m online display ads across the internet in the month of April while the Mitt Romney campaign hardly made 26m ads.
Now that Romney is the Republican nominee, we are bound to see an increased aggressive campaign from the Romney campaign. Observers had expected to see a more aggressive campaign from the Romney campaign once it was clear he was going to clinch the ticket in April. Andrew Lipsman, a comScore analyst said "We expected that Romney's activity would have ratcheted up at this point, but we are not seeing that. The early indication is that there isn't any major closing of the gap."
The Obama For America team in Chicago has spent $19m on online ads, a figure more than the amount Obama spent in 2008. At this rate Obama For America team will spend $35m by November according to ClickZ, an interactive marketing news site.
The amounts spent by different parties shows the enormity of how much the ads could turn a tide. The more you spend probably the more results you get.