The above spot from Obama for America focusing on "Romney economics" is one of fived campaign ads in the Barack Obama versus Mitt Romney sweepstakes that have begun airing in a handful of battleground states this week and will continue until the end of the month. Total cost: about $22.4 million.
Chris Good at ABC has guesstimated that that ad and another from Obama for America will cost about $3.3 million to air. It's a guess because, as a traditional campaign organization, OFA only makes monthly disclosures regarding donations and spending. The ad will air in nine states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.
In addition to the spot focusing on the Republican nominee as a corporate raider and job outsourcer, OFA will be running this spot saying that Romney as governor “raised taxes and fees on everyone else” who wasn’t rich. A list of 24 fees and taxes, to be exact.
The other ads are coming from on Super PAC and two 501(c)4 nonprofit outfits.
• Restore Our Future: The pro-Mitt-Romney Super PAC is required to report each election-related expense to the Federal Election Commission (FEC) within 48 hours of making it. Its ad focuses on unemployment and attacks Obama’s comment that the “private sector is doing fine.” The buy is for $7.6 million in nine states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Virginia.
• Americans for Prosperity: As a 501(c)4 group, this David and Charles Koch-affiliated operation is less regulated. It's also running a "private sector is doing fine" ad. Like other groups of its type, AFP can take unlimited donations from nearly any source—corporate or individual—and is under no requirement to report the names of its donors, only the amounts and some other information to the IRS. It also has to tell the FEC soon after it spends money. To keep its tax-exempt status, less than half of its money must be spent telling voters to support or oppose a specific candidate. Issue ads that simply mention a candidate don't count. The buy is for $5.5 million in six states: Colorado, Florida, Nevada, North Carolina, Ohio and Pennsylvania.
• Concerned Women for America: The 501(c)4 nonprofit launched an ad attacking Obama’s health-reform law. Alice Stewart, the group's spokeswoman, was Rick Santorum’s spokeswoman when he was running in the GOP primary. The buy is for $6 million. The ad is appearing in six states: Iowa, Minnesota, New Hampshire, New Mexico, Virginia and Wisconsin.