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Seamus the Irish Setter is the star of a new ad by the "Save Our Environment Action Fund". The ad technically is a pro-environmental piece, thanking the EPA and DOT for doubling the CAFE standards.

However, watch the ad and it's a nicely done...if overly-whimsical, in my view...slam on Mitt Romney for his terribly cruel treatment of the family dog 30-odd years ago.

On the one hand, I think it's great to see the Seamus-on-the-Roof incident getting more play.

On the other hand...while this ad is well done, and while I presume that this particular PAC isn't allowed to mention Romney or Obama specifically (since it's officially an environmental advocacy organization, not a candidate-specific one)...I think it might be stepping on the seriousness of Romney's cruelty to animals by taking a lighthearted approach to the incident.

What do you think?

Here's the description of the ad for those without video/audio capabilities:

In the ad, paid for by an environmental advocacy group, an Irish Setter becomes increasingly alarmed as he listens to news that forthcoming gas mileage standards will mean fewer stops for gas. At the same time, the dog's owner is rounding up the kids for a long drive, telling them to be sure to go to the bathroom because the family will only stop when it needs gas. The dog is horrified to see his crate fastened to the roof of the family station wagon.

Originally posted to Brainwrap on Tue Jul 03, 2012 at 08:05 AM PDT.

Also republished by DKOMA.

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