Apparently the old ad man in me still works in my sleep because after watching the President's speech at the Democratic Convention last night, I woke up with my own campaign slogan for Barack that succinctly nails the fundamental difference between the two camps in just two words … "OBAMA CARES". The Republicans tried to turn the Affordable Health Care Act into something negative by derisively coining it "Obama Care." All the President’s people have to do is add one simple 'S' to turn it back into a positive and powerful umbrella campaign. I can see the slogan as a bumper sticker or as a call and response in a speech. It would go something like this:
"The difference between the President and the Republicans when it comes to affordable healthcare for all is … OBAMA CARES!
When it comes to the environment … OBAMA CARES!
When it comes to protecting women's rights … OBAMA CARES!
When it comes to your right to love whom you choose … OBAMA CARES!
When it comes to protecting senior's entitlements … OBAMA CARES!
When it comes to our veterans … OBAMA CARES!
When it comes to improving students' education … OBAMA CARES!
When it comes to protecting the middle class … OBAMA CARES!
When it comes to you … OBAMA CARES!"
Does my slogan imply that the Republicans don't care as much? Yes, but it's subtle. More subtle than their own party platform which reduces the rights and increases the burdens of the majority in no uncertain terms.
So, Obama campaign manager listen to me. It's time for a quick change. Start printing the posters and bumper stickers. I hope you are listening … because I care.