Remember when George H.W. Bush used Willie Horton as a political boogeyman? It worked. The dems had no coherent strategy for then demonizing a demonizer.
When the Dems do finally try to use political boogeymen as a strategy, they usually suck. They tried it with Halliburton, but the electorate had no idea what a "no-bid contract" was. The Republican answer was a sarcastic, schoolyard, "Oh, Halliburton, Halliburton, Halliburton!" - and the Democrats slinked off like the sissies they were. They should have yelled back, "Yes, Halliburton, Halliburton, Halliburton. The Vice President of the United States is using your tax dollars to LINE HIS OWN POCKETS. You don't think that kind of corruption is an issue????
Well, we have the perfect boogeymen in the Koch Brothers, who really are evil and have basically bought and paid for Romney & company. They, who inherited their wealth, whose father was instrumental in forming the John Birch Society, and who are willing to sacrifice the whole planet to have even more money than they could ever possibly spend. Yet the Democrats hardly mention them! Are they bought off too? As Duval Patrick said, it's time for the Democrats to show some spine. They're doing much better lately in that regard, but we still have a long way to go.
And political boogeymen work!! You find using them a moral problem? Fine, lets stop BOTH sides from using them. NO UNILATERAL DISARMAMENT!