Skip to main content

The Obama campaign has posted a new 60 second TV ad that confronts Romney's question, "Are you better off than you were four years ago?" head on.

It reminds the viewer exactly where we were four years ago, in CRISIS - the economy in freefall. Then it shifts to contrast the two plans moving forward, utilizing snipits from both Clinton's and Obama's DNC speeches. It posits that the real Question we should be asking is: "Who has the better plan for the future?"

Recent OFA ad buys have been for two 30 second ads and one 60 second. It looks like this is going to be replacing the previous 60 second go-to, which was "The Choice." The majority of the two are similar, contrasting the Obama and Romney plans. However, this adds the additional framing of answering the "four year" question before reframing the focus Forward, and also reminds us of the highly effective convention.

Updated with the transcript:

BARACK OBAMA: “I’m Barack Obama and I approve this message.

VOICEOVER: “He keeps saying it.”

MITT ROMNEY: “This President cannot tell us that you’re better off today than when he took office.”

VOICEOVER: “Well, here’s where we were in 2008:”

BRIAN WILLIAMS: “Worst financial collapse since the great depression.”

LESTER HOLT: “American workers were laid off in numbers not seen in over three decades.”

VOICEOVER: “And here’s where we are today. 30 months of private sector job growth. Creating 4.6 million new jobs. We’re not there yet. But the real question is: Whose plan is better for you? The President’s plan asks millionaires to pay a little more to help invest in a strong middle class, clean energy, and cut the deficit. Mitt Romney’s plan? A new two-hundred-fifty-thousand-dollar tax break for multi-millionaires. Roll back regulations on the banks that cratered the economy, and raise taxes on the middle class.”

BILL CLINTON: “They want to go back to the same old policies that got us in trouble in the first place.”

BARACK OBAMA: “We’re not going back, we are moving forward.”

VOICEOVER: “Forward.”

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Sylv, ROGNM, Bill in Portland Maine, Chi, hannah, askew, daninoah, TrueBlueMajority, sumitsu, dengre, Sherri in TX, Wintermute, CleverNickName, hyperstation, OLinda, rubyr, frsbdg, Do Something, frisco, MarkInSanFran, eyeswideopen, Dave G, jfeichter, Wee Mama, ivote2004, Voter123, itskevin, Cedwyn, Quege, Lilyvt, Texknight, Getreal1246, psnyder, NYC Sophia, wdrath, rlharry, salinas, Sophie Amrain, randallt, KayCeSF, tomjones, Sybil Liberty, Gowrie Gal, rapala, radarlady, ichibon, Gary Norton, fixxit, majcmb1, Mid10Dem, deep, Blu Gal in DE, Ginny in CO, Alan Arizona, zozie, reddbierd, cre8fire, Patriot Daily News Clearinghouse, hungrycoyote, profundo, seefleur, kestrel9000, Rolandz, shademar, DarkestHour, philipmerrill, Libby Shaw, real world chick, myrealname, middleagedhousewife, AllDemsOnBoard, crystal eyes, sea note, BeninSC, hooper, Cronesense, bfbenn, EdSF, rantsposition, Templar, second gen, typo ink, pioneer111, uciguy30, TomP, Zacapoet, mconvente, HappyinNM, MikePhoenix, Sixty Something, Foundmyvoice, Akonitum, Lujane, tofumagoo, pamelabrown, smartdemmg, jalenth, My Spin, sagansong, palantir, Diogenes2008, MrsTarquinBiscuitbarrel, litoralis, rem123, Canadian Green Card Alien, Scan, elziax, MKSinSA, NWTerriD, TheOpinionGuy, Keith Pickering, sfarkash, reesespcs, orangeuglad, America Jones, ruscle, Amber6541, CalGal47, Its the Supreme Court Stupid, mamamorgaine, eXtina, estreya, gramofsam1, catwho, ATFILLINOIS, Anne933, fl1972, rja, nirbama, BlueFranco, ericlewis0, ZedMont, wwjjd, therehastobeaway, Its a New Day, Berliner2, Quantumlogic, theKgirls, DB55, Onomastic, SChardonnay, anyname, iowacaucus, AnotherAmericanLie, RyanHarvey, thomask, awsdirector, BarackStarObama, RfrancisR, mali muso, JoeEngineer, ParkRanger, Only Needs a Beat, joelgp, JTinDC, TheLizardKing, IndieGuy, rexxnyc, Hopefruit2, a2nite, AreDeutz, rukidingme, congenitalefty, reginahny, Arahahex, MartyM, Vote4Obamain2012, dotdash2u, nomandates, Panacea Paola, Jacoby Jonze, ET3117, rigcath, ekgrulez1

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site