The Obama campaign has posted a new 60 second TV ad that confronts Romney's question, "Are you better off than you were four years ago?" head on.
It reminds the viewer exactly where we were four years ago, in CRISIS - the economy in freefall. Then it shifts to contrast the two plans moving forward, utilizing snipits from both Clinton's and Obama's DNC speeches. It posits that the real Question we should be asking is: "Who has the better plan for the future?"
Recent OFA ad buys have been for two 30 second ads and one 60 second. It looks like this is going to be replacing the previous 60 second go-to, which was "The Choice." The majority of the two are similar, contrasting the Obama and Romney plans. However, this adds the additional framing of answering the "four year" question before reframing the focus Forward, and also reminds us of the highly effective convention.
Updated with the transcript:
BARACK OBAMA: “I’m Barack Obama and I approve this message.
VOICEOVER: “He keeps saying it.”
MITT ROMNEY: “This President cannot tell us that you’re better off today than when he took office.”
VOICEOVER: “Well, here’s where we were in 2008:”
BRIAN WILLIAMS: “Worst financial collapse since the great depression.”
LESTER HOLT: “American workers were laid off in numbers not seen in over three decades.”
VOICEOVER: “And here’s where we are today. 30 months of private sector job growth. Creating 4.6 million new jobs. We’re not there yet. But the real question is: Whose plan is better for you? The President’s plan asks millionaires to pay a little more to help invest in a strong middle class, clean energy, and cut the deficit. Mitt Romney’s plan? A new two-hundred-fifty-thousand-dollar tax break for multi-millionaires. Roll back regulations on the banks that cratered the economy, and raise taxes on the middle class.”
BILL CLINTON: “They want to go back to the same old policies that got us in trouble in the first place.”
BARACK OBAMA: “We’re not going back, we are moving forward.”