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grantcart over at has exposed Gravis Marketing as a fraud.  This is a must read:

Gravis Marketing wants you to believe that this is Doug Kaplan

Fake Doug Kaplan

Meet Doug Kaplan
Real Doug Kaplan

My interest was peaked when gravismarketing entered a thread with this very lame response on a thread.

Didn't seem like a very professional response.

So I started a lengthy background check using public and private sources to track the principles behind Gravis Marketing, all of their public appearances and have come to the conclusion that Gravis Marketing is a complete fraud. Nate Silver and Real Clear Politics have all been punked.

Full cross-post below the fold...

Full cross-post from grantcart's DU post:

Want to have an impact on the election or do you want to try and make some money out of it then start up a website and start issuing press releases with poll numbers. Find industry averages and publish it on a PR piece. In a poll hungry environment you will be quoted and if you do it regularly you will be put into the regular rotation. And you never have to make a single phone call.

Gravis Marketing promises to be the cheapest in the business. Well there is one way to undercut the others, save on direct expenses like a telemarketing center.

It triggered Daily Kos to ask the question who are these guys and nothing came substantial came up.

This is like the Sherlock's case of the dog that didn't bark. Check out the three 'officers' of the company and nothing comes up. No academic, professional or occupational hits.

They are

Doug Kaplan
Chad Miller
Bobby Hymel.

They have between 2 to 4 employees.

As a Managing Partner in one of US largest consulting companies between 1994 and 2000 I was thousands of business resumes. This is one of the thinest I have ever seen.

So he promotes himself as a political expert and national pollster.

His public spots? One is with some small failed local Limbaugh wannabe in Florida by the name of Ed Dean. The other is on the Voice of Russia, the Russian Government's English language channel and a political show called: Carmen Russell-Sluchansky's Campaign Connection.

He is quoted there as a national US Pollster and Political analyst.

You can listen to this twerp here:

You can start to listen to him at the 5 minute mark. His comments have all of the sophistication of a poli sci major having a beer induced bull session with a bunch of his friends trying to sound like they are on the inside. Pay special attention to his rambling inarticulate explanation of why South Carolina is important.

He sounds completely uninformed for a pollster. He seems unaware the South Carolina had special importance before because of the heavy front loading of the Republican schedule with winner take all primaries that made it very difficult to be viable after SC if you didn't score in Iowa or NH. He seems unaware of the substantial rules changes that had a dramatic impact on the Republican Primary schedule and dynamics.

I could match his numbers with even better numbers and, like him, not make a single phone call.

Next there is the structure of their business model. Go to any other polling company and the political polls are just a small part of a larger business, usually in doing polling for marketing of consumer products. Face it the general elections only show up every 4 years so you can't make a lot of money there. In fact most polling companies publish polls as a loss leader so that they can attract commercial customers.

None of this exists at Gravis.

But they do have testimonials, all politically related.

There is "Cindy L" in Oregon and "Chris Young" in Rhode Island, both very satisfied and anonymous.

Mike Hardin is very happy with "Doug and the rest of the folks" at Gravis (pretty impressive for a 2-4 employee company).

Mike is also a political consultant (probably a roommate from college) but if you google Mike Hardin political consultant all you get is the Gravis referral page, and this letter to the editor in Sacramento:

The Democratic legislative leadership makes me sick. How dare they place themselves above the thousands of state employees who suffered through furloughs for almost two years and face them again. Speaker John A. Perez derides the California Citizens Compensation Commission. Of course, this is a blip in terms of the budget mess. But why not suffer together through this recession? The political scientists quoted throughout the article are no better. What are they thinking?

Now there is some very sophisticated political analysis.

Leaving us with a single actual political candidate who endorses Gravis Marketing.

And he is a 'Democrat', Chris Benjamin.

Except it turns out that Benjamin is also a fraud:

Read more here:

After it was revealed that Chris Benjamin, a municipal judge and part time political consultant, is having serious personal financial problems, questions are being raised about his ability to manage public funds. Benjamin is most infamous for switching parties to run for the State Senate as a Democrat in 2008.

Either Benjamin was one of these guys that takes money to run as a Democrat so that the Republican can win easily or he ran as a Democrat because he thought he might make money it doesn't really matter.

And that is Gravis Marketing's great success and only identified public client.

So Nate, Huffington Post, Real Clear Politics have all been punked.

And the right wing blogs are running around with all of these wonderful numbers, and some at DU get their chain pulled.

Doug probably hasn't made any money off of it yet but next time around the Republicans will be happy to throw some bucks his way to get some good PR numbers.

Until then Gravis remains 'non partisan' lol.

Now you know Gravis is a fraud.

I know Gravis is a fraud.

The media can pick up this work and get a story out of it.

Tabbi reads DU and he may have got interest in the KB Toys from one of my articles so this would be a fun story for him, how many other pollsters are punking the media.

I have done most of the work already so some journalist can take all of the credit, just give a mention to DU.

Now Doug Kaplan is going to scream like a stuck pig.

Well all a good investigating reporter has to do is ask to see his W-2s for all the people making the calls and all of the phone bills for all of the calls. Check back on every poll he made and ask to see the telephone bills for all of the calls, I know my bill lists every call I made. Or do you think that they all used the same Vonage line, lol.

Gravis Marketing is a fraud.

Doug Kaplan is a fraud.

And until all of their records have been published and checked that's how they should be noted.

Just another notch for DU fettering out right wing bull shit.

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