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On Screen: Here's what Mitt Romney said at the debate, when he knew you were listening.

Mitt Romney Speaking at Debate, 10/3/12: I will keep America strong and get America's middle class working again.

Mitt Romney Speaking at Debate, 10/3/12: The people who are having a hard time right now are middle income Americans.

On Screen: Just remember what he said when he thought you weren't listening.

Mitt Romney at fundraiser, 5/17/12: There are 47% who are with him who are dependent upon government; who believe that they are victims/ [break in tape] And so, my job is not to worry about those people. I'll never convince them they should take personal responsibilty and care for their lives.

On Screen: Which one do you think he really means?

On Screen: Obama-Biden Truth Team.

When I've posted web only ads before, there is always at least one person who comments about how they wish it was a television ad. So let me make this point up front. The reason every ad can't be broadcast on television has to do with budgeting campaign funds wisely. The campaign can not afford to buy air time for every ad it produces. However, this is the 21st century; not the 20th century. Do you know what's different now? The Internet and social media are playing a huge roll in this campaign, and this is a place that the Obama campaign blows Romney out of the water.

You may only have like-minded friends on Facebook who already agree with you. However, consider the people on Facebook who have accumulated hundreds of friends and acquaintances. When they post a web-only ad on their page, and it is seen and shared by a few other friends; there is a snowball effect. One of the primary purposes of these web only ads is that we help the campaign by sharing them via email and social media like Facebook and Twitter.

Another reason the campaign posts ads on the web only is for the media to pick up on the campaign's arguments on a particular issue. The ad will be mentioned for free in articles and on the 24/7 cable news stations. A good example of this is the Priorities USA Ad that was only broadcast on television once (by accident). And yet, it was talked about and written about constantly.

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Comment Preferences

  •  Tip Jar (17+ / 0-)

    “Mitt Romney is the only person in America who looked at the way this Congress is behaving and said, ‘I want the brains behind THAT operation.’ ” — Tom Perriello

    by hungrycoyote on Tue Oct 09, 2012 at 05:10:04 PM PDT

  •  Much better than that Big Bird bullshit (3+ / 0-)
    Recommended by:
    hungrycoyote, palantir, gramofsam1

    I can't believe how much time and energy the Democrats have wasted on that Big Bird nonsense. No one who can vote gives a shit about Big Bird. You'll never win an election talking about Big Bird. The fact that the Democrats and the Obama team went on and on and on about that nonsense showed they are devoid of ideas.

    Romney lied for 90 minutes last week, almost every other word that came from his mouth was a boldfaced lie. And instead of pounding away on Romney's lies and flip flops the Dems yammered on and on and on about a mutherfucking puppet.

    Romney is a liar, a flip-flopper and an out-of-touch plutocrat. Those are THE ONLY things that the Democrats should be talking about, over and over again.

    After the debate I didn't feel so bad about it. Romney lied so much, and therein I thought was the Obama win. Before the debate Obama's team and the Democrats had successfully played up the idea that Romney was a flip-flopper, liar, and out-of-touch plutocrat. He gave them so much to work with in that debate had they not let themselves to make a bunch of mentally challenged jokes about Big Bird, they could've continued to pound away on the theme they played for 18 months about Romney.

    I'm glad to see they are starting to get back on message. I just hope it isn't too late.

    •  Don't worry. It's not only not too late, but even (5+ / 0-)

      better, the timing is absolutely perfect.  Let the man gloat for a few, then batter him with the truth.  

      Lying for Jesus might be the whole Republican Platform this cycle, however they won't be finding that to be a winning strategy come November 6th.

      GOTV and enjoy the victory.

      Obama in 2012: Because There Might Not Be Much Left by 2016

      by funluvn1 on Tue Oct 09, 2012 at 05:28:05 PM PDT

      [ Parent ]

    •  disagree (6+ / 0-)

      Plenty of people who vote "give a shit" about Big Bird...i do. Many of us do because the talk about "Big Bird" is not ABOUT Big Bird for many--it stands in for funding of public television and it's educational value, which levels the playing field for vulnerable children and provides ad -free educational programming.

      It also stands in for the meanness (I partially mean in the stingy way) of wanting to cut PBS and NPR because the right thinks they are left of center--an informed public might be more likely to vote Democrat so lets cut the one source of information that can't be bought by advertisers!. Cutting these programs will not solve our problems their desire to do so and that he mentioned it in the debate showcases quite a bit about the current Republican party and Romney.
      How he cares about lower income kids (who don't have cable), for instance.

    •  A lot of people do care about Big Bird (6+ / 0-)

      but it's not "Big Bird" that is the issue ... it's what he represents: Pre-school education for children who otherwise wouldn't get it. Just because this might not a major issue for you, don't underestimate how big an issue it is for other people.

      One of the best explanations of this was Charles Blow's oped the other day:

      Since 1969, Big Bird has been the king of the block on “Sesame Street.” When I was a child, he and his friends taught me the alphabet and the colors and how to do simple math.

      Do you know how to do simple math, Mr. Romney? Maybe you and the Countess Von Backward could exchange numbers.

      Big Bird and his friends also showed me what it meant to resolve conflicts with kindness and accept people’s differences and look out for the less fortunate. Do you know anything about looking out for the less fortunate, Mr. Romney? Or do you think they’re all grouches scrounging around in trash cans?

      Don’t Mess With Big Bird

      “Mitt Romney is the only person in America who looked at the way this Congress is behaving and said, ‘I want the brains behind THAT operation.’ ” — Tom Perriello

      by hungrycoyote on Tue Oct 09, 2012 at 05:49:13 PM PDT

      [ Parent ]

      •  Big Bird represents our social commitment (0+ / 0-)

        to each other and to what we can do together as a people, as a nation.

        It is the antithesis of the Romney go-it-alone, pay-your-own- way crowd.

        Big Bird is about family and community values, in contrast to Romney's business/marketing approach that values rearranging the goods on the shelf and reducing wages to the bare minimum for workers, and for fomenting class conflict, and for scanning pregnant women's uteruses.

        "There's nothing serious about a plan that claims to reduce the deficit by spending a trillion dollars on tax cuts for millionaires and billionaires." - President Obama

        by fhcec on Tue Oct 09, 2012 at 11:36:50 PM PDT

        [ Parent ]

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