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Rush Limbaugh has dropped to number two

It seems a little odd to see Rush Limbaugh drop to second place behind someone who's currently not even on the air. Right wing shock jock Michael Savage has wrested the streaming radio top spot away from the purported "king of talk radio" for the third quarter of 2012, according to Talk Stream Live. The survey period was from the beginning of July through September. Both Limbaugh and Savage had their numbers drop from the second quarter to the third quarter, with Limbaugh's numbers taking the greatest hit, from a 13.7 share down to a 9.6 share.

Limbaugh was recently singled out as one of the significant reasons that advertising revenues are dropping across the board, and by as much as fifty percent in some radio markets. National advertisers have pulled out due to recent controversies on conservative talk radio.

Savage was recently released from restrictive contractual obligations to syndicator Talk Radio Networks, and has signed with Cumulus. Savage is expected to make gains in many markets and, apparently sensing weakness in the opposition, has alluded to the possibility of challenging either Limbaugh or Hannity directly. This will give Cumulus two top names — Savage and Mike Huckabee — to take on the Premiere Networks lineup.

On Wednesday, October 17, Radio-info.com speculated that Cumulus may choose not to renew contracts with Hannity and Limbaugh. According to the Wall Street Journal, Limbaugh is at risk of losing 40 radio stations in 2013. Cumulus keeps the actual date of contract expirations secret, but industry scuttlebutt suggests the contracts may expire next summer.

     
Rush Limbaugh's talk radio career is in a slow downward spiral in part because of the activism of consumers, volunteers, and activists who seek to hold Rush accountable for his hate speech. One very active group in this cause is Flush Rush on Facebook. Flush Rush and other, similar groups use the StopRush Database to inform advertisers about where their ads are appearing.

Please consider joining. Small donations are also accepted to fund data storage; visit StopRush for more information.

Originally posted to Richard Myers on Thu Oct 18, 2012 at 12:01 AM PDT.

Also republished by Sluts.

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Comment Preferences

  •  Savage is worse by a MILE! (6+ / 0-)

    This is the guy who entertains conspiracy theories against the President like it's historical fact.  He's a vile and very mean cat. Limbaugh is a kitten compared to Savage.

    This is also the same guy who just whined incessantly about his former 10 year contract with TRN- that he agreed to wholeheartedly - before he got out of it.

    You don't want to see that man highly regarded in any sense.

    •  Agree entirely. However, (12+ / 0-)

      consider that both Limbaugh and Savage had a drop in their audience shares. There could be a number of explanations for that, but one possible explanation is that the dramatic transformation of conservative talk radio since the Limbaugh/Fluke incident is putting pressure on all of conservative talk radio.

      Flush Rush, StopRush and other groups sought to hold Limbaugh accountable, but to some extent these groups are doing something that they didn't really set out to do -- draining the swamp.

      We don't yet know how it will all play out. But one thing is certain -- consumers have a power through social media that we've never witnessed before. And i think that could be a very positive development.

      Thanks very much for your comment!

      Follow me on Twitter: @denverunionguy

      by Richard Myers on Thu Oct 18, 2012 at 01:04:11 AM PDT

      [ Parent ]

    •  what to do about Savage: the crazy-factor: (7+ / 0-)

      Get on his show and promote even wilder crazier conspiracy theories.  

      Start with:  "Obama is a space alien, and they made him look black to disguise that he's naturally greenish."

      Then bring in all the usual stuff about hearing radio through your tooth fillings, or just go off on a wild riff:

      For example:

      Obama wants to genetically engineer us so we're photosynthetic like plants, which is how it works for the Little Green Men from whatever planet Obama is from, they're photosynthetic so they don't eat meat and all the crazy vegetarians want humans to be green so we don't eat meat either, see it's all a conspiracy and when I last snuck into Area 51 I saw a bunch of little green men lined up in a row and I think they're planning to take over...

      etc. etc.  See, it's easy to come up with a disjointed riff made of word-salad with extra special sauce on top.  If you enjoy recreational marijuana, try smoking a bunch of it and calling his show and just babbling: pot makes it easier to free-associate and come up with crazy-talk.  Tell all your friends to join in the fun!

      The more wacko the better.  

      The point being to poison his meme-pool and attract more crazies to his show.  This will start to drive away his regular audience and attract even more crazies.  Crazies aren't particularly interesting to advertisers because they usually don't buy big-ticket items.  This will help drive advertisers away, or someone can drop them a note saying that Savage is attracting nutters who sound like the homeless guy on the corner and blah blah blah....

      "Minus two votes for the Republican" equals "plus one vote for the Democrat." Arithmetic doesn't care about their feelings either!

      by G2geek on Thu Oct 18, 2012 at 02:24:41 AM PDT

      [ Parent ]

    •  He's also the founder & owner (1+ / 0-)
      Recommended by:
      Richard Myers

      of Rockstar energy drinks, which I have taken to calling "Weiner Juice."

      You may not be able to change the world, but at least you can embarrass the guilty.
      - Jessica Mitford

      by Swampfoot on Thu Oct 18, 2012 at 11:06:23 AM PDT

      [ Parent ]

    •  but savage is less a team player. rush is the lead (1+ / 0-)
      Recommended by:
      Richard Myers

      guy in the RW talk radio empire thats been kicking liberal ass for 20 years. he gets first dibs and gets the ball rolling the national and local wannabes. he is also the main intimidator for keeping GOP reps and media in line. his army of dittohead teabaggers are always ready for email and phone and fax action when he says a name with venom.

      haven't heard a lot of savage but while he's a really hateful sack ready to repeat some of the talking points, he's always seemed more independent, like maybe he doesn't just work off the morning script from the heritage foundation.

      This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and partisan lying by broadcasting sports on Limbaugh radio stations.

      by certainot on Thu Oct 18, 2012 at 07:29:41 PM PDT

      [ Parent ]

  •  Boy..., (7+ / 0-)

    I sure admire your dedication to this project.
    I support your efforts, have registered, and am speaking up.

    ONWARD AND UPWARD!

    SOLIDARITY!

  •  Wonder How Rush Feels About Sandra Fluke Now? (4+ / 0-)
    Recommended by:
    Richard Myers, Buckeye54, MaikeH, semiot

    Perhaps he should have kept his thoughts to himself, eh?  

  •  Curiously enough (5+ / 0-)

    When I look at Limbaugh, I see a#2, too.

    Don't forget that most men with nothing would rather protect the possibility of becoming rich than face the reality of being poor. - John Dickinson ("1776")

    by banjolele on Thu Oct 18, 2012 at 02:41:11 AM PDT

  •  He Looks Bloated W/ Number 2 (0+ / 0-)

    Now literally, and not just figuratively, full of it.

    "Why is it that the truly brilliant are doomed to a life of obscurity, surrounded by a sea of mediocrity, only to wind up covered in sores in a pool of their own filth?"

    by kabalabonga on Thu Oct 18, 2012 at 04:25:02 AM PDT

  •  In my book, Aldus Shrugged, my limbaugh... (0+ / 0-)

    character is very thinly-veiled, and his name is Dawdill Chees.  I dunno, Dawdill Chees just seems to fit the fucker.

    By the way, Savage is actually worse.  He is disgusting and dangerous.  Limbaugh is a clown, but Savage is an ego-maniacal anti-Obama loon.  I actually could see Limbaugh laughing at his manipulations of people after his show is off the air, and being sane for a moment or three when he is not influencing people's opinions.

    I see Savage when he is off the air, putting on war paint and a bandana, shaving in a mohawk, and holding his hand over a flaming gas stove. (And then crying and grabbing for an ice pack after 2 seconds, but you get the idea).  

    Aldus Shrugged : The Antidote to Ayn Rand. ***Buy ALDUS SHRUGGED on amazon, and ALL royalties will be donated directly to Democrats in contentious Downballot races. @floydbluealdus1

    by Floyd Blue on Thu Oct 18, 2012 at 05:25:09 AM PDT

  •  Most Savage listeners don't know he's Jewish. (1+ / 0-)
    Recommended by:
    Fury

    I moderated a political board for a couple of months to help a friend on maternity leave.  There was this annoying little guy on there who had Michael Savage quotes in his signature line and profile page.  The board did not ban racial slurs.  Completely out of my hands even after explaining to the owners etc. how that is a bad idea.  So I asked him to stop.  It became an everyday thing.  Finally I just snapped and said I can't believe he was choosing to use those words while at the same time quoting Michael Savage, a person of Jewish heritage.  First there was denial, and then overnight he changed his sig line and profile page along with a few others.  Apparently their hate included Jewish people too.

  •  Start spreading this video around (1+ / 0-)
    Recommended by:
    Losty

    of Mr. Weiner going on a homophobic tirade against a gay caller on his short-lived MSNBC TV show. It got him fired, back when such a statement could get someone fired.

    You may not be able to change the world, but at least you can embarrass the guilty.
    - Jessica Mitford

    by Swampfoot on Thu Oct 18, 2012 at 11:11:06 AM PDT

  •  This is a big deal (2+ / 0-)
    Recommended by:
    Richard Myers, certainot

    Thank you Mr. Myers for all of your leadership and hard work on  this issue.

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