It's been very interesting to see the two different strategies for the Warren and Brown campaign. This race is close. Recent polls have Warren up by 5-7 but still we must work very hard to win this. The total amount spent by both sides may be $100 million by the end, making it one of the most expensive Senate races ever.
Anyways the interesting point is that both sides have plenty of motivated volunteers and plenty of money. So how do they deploy their volunteers?
The Brown campaign likes signs. It likes volunteers holding signs on the road. It likes yard signs in neighborhood. The Brown campaign even has volunteers holding signs outside the Warren office, which is annoying.
As people drive by the signs, they honk and wave.
Even Scott Brown spends hours holding signs on the road and waving.
It kind of makes sense, you can get thousands of people looking at you just by holding a sign for an hour.
The Warren campaign is doing the detailed door-knocking and data analysis. Door-knocking is slow and labor-intensive. It can take two hours to identify 5 people. But at the end of it, we have a great database. Our dedicated volunteers have been covering the town, and we know who the likely Warren voters are. On election day, we'll make sure that they vote!
So which approach makes sense? The old-school approach, of holding out the signs? Or the modern data-crunching approach of targeting the supporters? I guess we will see!