[Disclaimer: There may be some generalizations in this e-mail, and yes I know individuals can be different]
Look out for that meme. That minorities, Latinos, Asians, Blacks etc are "natural conservatives" and that we're voting against our self-interest, mostly because we want free stuff.
You saw some of that from Bill O'Reilly's remarkably bitter (but commendably honest actually) comments about the "white establishment" not dominating everything any more.
Some of their more 'intellectual' types like the NRO guys think it's a matter of "outreach to clearly explain and articulate conservative principles". They're missing the point. They're making the error of assuming 'they' are 'just like us' in terms of their priorities. Implicit in that world view is a type of thinking that suggests "if only you learn to think and act just like us, you would see that life would be so much better than you." Yes, we all want a better life, like people like us, etc etc but cultural orientation matters. They seem to think parading Marcio Rubio and Gov. Martinez around will solve their problem. Think about this--did Sarah Palin bring in women in 2008? Would Herman Cain or Allen West get more than 15% of the AA vote in general election? Doubtful since it's the policies stupid.
Yes African-Americans go to church. Yes Latino's are family oriented. But they're also from 'we-look-out-for-each-other' backgrounds in which people take care of each other. They may be more oriented towards long-term thinking, than short-term thinking See the Calvinist/WASP emphasis on individualism is not an inherently human condition. That's the assumption of those that keep repeating "common-sense conservative solutions" mantra ad-infinitum.
Having themselves been persecuted or having had to overcome some institutional barriers some communities might especially identify with social justice policies for example.
Or think about how someone from a Buddhist-Confucian background would view a trigger-happy foreign policy. Or think about the social harmony or collectivist (relative to hyper individualism I mean) orientation of far eastern philosophies.
It actually makes perfect sense that we minorities vote Democrat.
It won't matter if the GOP stick Bobby Jindal on their next national ticket. They're in trouble in part because of their self-defeating tone yes, and their horrible optics yes, but the token minority approach would be papering over the cracks.