One day before the election, Carolyn Gilbert of NuVooDoo Media reported on research that indicates conservatives trust the information they receive from radio stations more than liberals, and this applies even to music stations. The research reveals that the difference is somewhat marginal, yet consistent and appreciable.
As a radio industry consultant, Gilbert concludes that "conservatives believe more in radio in general", and radio stations should take advantage of the fact. My knee-jerk reaction is that conservative talk radio has dominated the radio spectrum for so many years that the results are no surprise — skew conservative, garner more conservative support.
But another analysis suggests exactly the opposite for a particular segment of the radio market — streamed audio users. Audio4cast reports that streaming aggregator TuneIn data from swing states successfully predicted the outcome of the election.
According to Audio4cast, "TuneIn looked specifically at how many listeners were tuning into political talk programming during the month of October and found more listening to liberal (so-called) democratic programming." The Audio4cast also noted an article in Politico that analyzed the election radio wars.
What we may be seeing in these results is a tendency of younger, techno-savvy voters to skew more progressive. If so, it could help to explain Rush Limbaugh's loss of nearly half of his "iAudience" since his Fluke comments:
|The raw data is published in a blog for Talk Stream Live. Talk Stream is an iTunes app for iPhone, iTouch and iPad. [Facebook link]
Their scope and methodology are not readily discernible. Therefore, this may be interpreted as — in some portion of the Apple-based streaming market — Limbaugh's audience share having dropped by nearly half.
Maybe there is reason for optimism after all. CNN provides an interesting exit poll chart that may shed light, as well as bode ill for the future of right wing domination. And this could impact the future of politics, as well as the perceived politics of radio audiences:
The future promises to be ... interesting.
Hat tip to kos.
The diarist is active in Flush Rush on Facebook:
|Rush Limbaugh's talk radio career is in a slow downward spiral in part because of the activism of consumers, volunteers, and activists who seek to hold Rush accountable for his hate speech. One very active group in this cause is Flush Rush on Facebook. Flush Rush and other, similar groups use the StopRush Database to inform advertisers about where their ads are appearing.
Please consider joining. Small donations are also accepted to fund data storage; visit StopRush for more information.