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After Wayne Lapierre's delusional rant on TV yesterday, I suspect that the NRA's donors are experiencing a little bit of buyer's remorse.  After all, the man is supposed to help them market the idea that turning schools into armed fortresses is a good idea, not expose the idea as a survivalist dystopian nightmare.

I guess they're paying the wrong guy.  Or someone forgot to read him the playbook where you hide your delusions behind a screen of talk about rights.

And they're paying him a lot, by the way. I wonder if rank-and-file contributors to the NRA know just how much.  In 2010, according to Forbes Magazine's Managing Editor for Business News, Dan Bigman (who I assume would not exaggerate his salary for effect), he was bringing in nearly a million dollars a year.

[I]n 2010 the NRA reported that it had 781 full time employees, 125,000 volunteers and generated revenues of $227.8 million.

Where does all that come from? In 2010, $71 million came from contributions and grants, $100 million from membership fees and $46 million from other revenue sources, like ad sales ($20 million) royalties, rents and subscriptions.

In 2010 that wasn’t enough to cover expenses. In total, they spent $243.5 million, leaving a $15 million shortfall, at least that year, which was cushioned by assets of $37.5 million.

Where did all the money go? About $33 million went to salaries and wages (not including the top brass), $28 million went to advertising and promotions. By far the biggest items were membership outreach: $57 million for membership communications, $24 million for printing and shipping, $16 million for educational programs. Just about $10 million went to the NRA’s lobbying arm, the Institute for Legislative Action.

More than $12.7 million went to Akron-Ohio based InfoCision, a huge telemarketing company that lists a broad spectrum of blue chip non-profits as clients– including Smile Train, the American Diabetes Association, Easter Seals and Unicef—as well as the College Republican National Committee and companies like Time Warner and AT&T.

As for salaries, fifty-six people in the organization earned more than $100,000 in 2010—and 10 made more than $250,000. Lapierre does not top the list. Kayne B. Robinson, the executive director of general operations does. He was paid just over $1 million. Lapierre was second, pulling in $970,000 in reportable and estimated comp.

Bigman cites the NRA's 2010 Tax Returns as his source for this information.

I suspect we're going to want to learn more about the donations and "grants," membership fees and other sources of income. And then we'll want to watch carefully to see where the money goes as the NRA goes into a tailspin. Because those donors and grantees and members are going to find another home for their money before you can say "Bon Voyage, Lapierre." And the next spokesman may be a little more successful at hiding the lunacy behind the anti-regulation, gun-up-the-schools, fervor.

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Comment Preferences

  •  Actually, I saw a lot of suggestions on gun sites (1+ / 0-)
    Recommended by:
    political junquie

    that people were going to send the NRA some additional cash. My experience on the web last night showed a real difference of opinion on the issue with some saying the NRA was right on and others predicting doom.

    Unlike this site, there is quite a diverse opinion on LaPierre's statement within the web gunnie movement.

    202-224-3121 to Congress in D.C. USE it! You can tell how big a person is by what it takes to discourage them. "We're not perfect, but they're nuts."--Barney Frank 01/02/2012

    by cany on Sat Dec 22, 2012 at 02:18:27 PM PST

    •  I'm sure rank & file members (0+ / 0-)

      don't fully understand how damaging his comments will be, because they clearly subscribe to the same delusions.  

      But I do think many will be surprised to see the size of his salary.

      •  funny thing is, (1+ / 0-)
        Recommended by:

        his salary isn't that far off the mark for a top level executive in a large, well-funded non-profit.

        deborah borda, executive director of the LA philharmonic has a compensation package or over $1million per year

        and the director of LACMA earns nearly a million dollars as well

        i'm pretty sure hospital executives and heads of university make that much and more.  a close family friend was acting president of the UC system a number of years ago and, while i don't know what his salary was, the board of regents provided him with a house and a staff to run it.

        at any rate, as odious and batshit crazy as lapierre is, his salary isn't out of line when you look at other salaries of similar organizational leaders.

        hope springs eternal and DAMN is she getting tired!

        by alguien on Sat Dec 22, 2012 at 05:01:31 PM PST

        [ Parent ]

      •  politicalj - why do you think the NRA will lose (0+ / 0-)

        members or income? At times when gun control is being considered by Congress both NRA membership and contributions tend to grow. Members aren't going blink about the CEOs compensation.

        "let's talk about that"

        by VClib on Sat Dec 22, 2012 at 07:26:08 PM PST

        [ Parent ]

  •  All about money (3+ / 0-)

    This is the heart of it.  The NRA wants to help gun and ammunition makers to sell more, no matter what the human cost.  And they also make money, lots of it. It's sickening when you see the human toll.
    We can only hope that responsible NRA members recognize how far out on the fringe the organization is with the current leadership and stop sending donations.

  •  I can't imagine that wayne lapierre (1+ / 0-)
    Recommended by:

    gets all his income from the nra.  I'm absolutely positive that he receives remuneration from various gun manufacturers for his work promoting their industry.

    Sure would be interesting to see his tax returns.  Not kosher, but very interesting for sure.

    A learning experience is one of those things that says, 'You know that thing you just did? Don't do that.' Douglas Adams

    by dougymi on Sat Dec 22, 2012 at 03:20:24 PM PST

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