Skip to main content

The GOP has spent billions on public relations and marketing and now after losing badly in the election they are claiming they are bad at it.  They still believe they need a new rebranding or marketing plant. They still don't realize what President Obama did to them.

Here's what he did.  In the 1970s, a social psychologist named Milton Rokeach conducted a experiment with the celebrity Ed Asner.  They developed a half-hour TV show to determine if they could change people's values and the surprising thing is they did.  People often put a high price on personal freedom and control and the GOP constantly plays to those theme.  

The President campaign, just like that old experiment, was meant to show that personal freedom shouldn't be placed above the freedom of others.  As the President is fond of saying, we're in this together and everyone deserves a fair shot.  He emphasized that economies grow when the middle class, not the wealthy, grow.  

That poses a value question to voters:  me politics versus the politics of mutual support.  

Before the election, many independent voters still believed that supporting the rich gave them more jobs or created more wealth.  The President has not just debunked that idea, he's exposed the phony values behind it.  People will forget an argument but are less inclined to forget basic values.  

The President won the election but perhaps more importantly he has exposed the selfish underbelly of the GOP.  We need to work for candidates that will keep pushing that theme.  

For a long time, the GOP played on the idea that supporting the rich is a good idea and for them to reverse that position would cost them their funders and their supporters so they are stuck unless they can convince independents that giving to the rich is a good idea again.  We must work hard to let people know that's not only a bad idea but it's also shows poor values.

We should learn from President Obama's approach.  He exposed the truth about GOP values in a way that independent voters could understand and we must continue to use that approach in future campaigns so our gains are not lost.  

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site