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Central Piedmont Community College in Charlotte, NC, is one of the largest community colleges in the nation. It serves a very large and diverse population. Of its nearly 20,000 students, more than half are minority:

Opportunities for students at this diverse school include Spectrum, a group that supports LGBT students at CPCC, and the African Student Association--which aims to help students from Africa adjust to student life at the college. You would think that a school this inclusive would be careful not to avoid association with homophobia or racism. You'd be wrong.

CPCC airs ads on WBT's broadcast of the Rush Limbaugh Show, long after thousands of advertisers have decided that the content of this show is so offensive that they will not allow their ad to legitimize it. Despite pressure from the StopRush movement for months, CPCC has steadfastly refused to pull their ads from the show.

Advertisers like CPCC run what are often called "bulk ads." These ads generally run at the discretion of the station. However, in view of how offensive Limbaugh's program has become, stations have created "No Rush" lists for businesses and institutions who prefer to avoid racist, sexist, or homophobic content. The advertiser need only call the station and ask to not be rotated on during this 3 hour, Monday to Friday block of time.

This is just a sampling of the other schools across the nation have done so:

Baldwin Wallace University
Bay State College
Bethel University
Boston Reed College
Capital University
Concordia University (Nebraska)
Fontbonne University
National University
Ohio Dominican University
Olivet Nazarene University
Palm Beach Atlantic University
Point Loma Nazarene University
St. Louis University
Southern California University
University of Dayton
University of Michigan
University of Nevada Las Vegas
University of Omaha
University of Maryland--University College
University of Redlands
University of San Diego School of Law
Valley Forge Military Academy & College
Wayne County Community Colllege
Young Harris College

Schools who pull their ads often send StopRush volunteers a message like the following:

Thank you so much for making us aware of both your concerns and this situation.

The advertisements recently played on Rush Limbaugh’s show were part of a general traffic sponsorship buy, in which we did not dictate the specific stations or programming. However, when this was brought to our attention, we immediately took the necessary steps to exclude all Rush Limbaugh programming from every market in which we advertise for the future.

Again, we very much appreciate you reaching out to us and bringing this issue to our attention.

Thank you for contacting us with your concerns. Our advertising agency made the media buy based on ratings in the market. We have directed the agency media buyers to change as soon as possible. We have also provided additional direction to the agency to ensure other matters are considered in addition to ratings when negotiating media buys. Again, thank you for contacting us.
We would like to thank you for sharing your concerns with us and apologize for any offense incurred. Thanks to loyal supporters like you, we were recently made aware that our radio ads were being placed during Mr. Limbaugh's show. However, our marketing department has taken the necessary action to have our ads removed from that radio segment. We appreciate and value your continued conscious support. After all, we believe people like you are the reason why our school has the esteemed reputation we hold today!
I spoke to our media buyer about this. We purchase ad packages and the ads are spread throughout a period of time. We were unaware of the exact times the spots were being ran, but we have contacted the station and asked that our ads be removed from that specific programming.

Why are these schools so appreciative of the heads up that their ads are running on Limbaugh? Take a look at the content of the show:

Limbaugh says abortions should occur with a gun

Limbaugh says statistics show Mexicans are lazy

Limbaugh calls a young college student a slut and says she was probably having so much sex in middle school it's a wonder she can walk

Limbaugh says the Civil Rights Movement wouldn't have needed Selma if African Americans had more guns

Limbaugh says all black people want is more food stamps

Limbaugh links gay marriage and pedophilia

And on and on and on.

So why would Central Piedmont refuse to call WBT and ask that their ad not be played during this program that maligns its own diverse student population?

It's important to note that CPCC president Tony Zeiss has a history of financially supporting extreme right wing politics. In 2006 Zeiss made a $1500 contribution to the campaign of NC Representative Robin Hayes, listing CPCC as his address:

Hayes was disgraced after it was revealed he had said..

"Liberals hate real Americans that work and accomplish and achieve and believe in God"

...when speaking to a crowd of supporters.

When the story broke Hayes lied about his outrageous statement. His spokeswoman Amanda Little said he absolutely denied making the comments and accused

the source of "irresponsible journalism."

Then this audio was made public:

After being publicly caught in the lie, Hayes then denied denying making the statement.

Perhaps unsurprisingly he lost his next election.

CPCC President Tony Zeiss has a right to donate his money to whomever he pleases. But he also has an ethical responsibility to keep his taxpayer-funded school away from offensive radio programming. A school that has female, Mexican, homosexual, and African American students should not allow its name to air alongside attacks on those very groups. Zeiss needs to do the right thing and request that WBT not play CPCC's ads during Limbaugh's offensive program.

Originally posted to michaelhenderson on Sun Feb 10, 2013 at 10:12 AM PST.

Also republished by RaceGender DiscrimiNATION and Barriers and Bridges.

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Comment Preferences

  •  Thank you for spreading the word (3+ / 0-)
    Recommended by:
    Dave in Columbus, Eyesbright, jayden

    against the spreading of hate!  

    It's the Supreme Court, stupid!

    by Radiowalla on Sun Feb 10, 2013 at 10:18:38 AM PST

  •  did you provide a list of the Board of Trustees (6+ / 0-)

    and how to contact them.  In the realm of academic politics, the Board generally rules supreme.  Since the Board is made up of "ordinary" people, there will be businessmen who are associated with the college who will second think that association should they learn the degrees of separation between them and Rush.

    Also, who are the heavy hitters among the contributors?  They also have a disproportionate say in many aspects of college life

  •  Board of Trustees chairman (2+ / 0-)
    Recommended by:
    michaelhenderson, KittyFitz50

    Ralph Pitts

    •  Ralph is out! (0+ / 0-)

      Thanks! Pitt is with Belk!

      •  Contact Info (1+ / 0-)
        Recommended by:

        Ralph Pitts

        P. Anthony Zeiss is the college president who is cited in the article for contributing to RW campaigns.

        Board of Trustees president is Robert Reid  Phone: (704) 525-1366

        board of trustees: Shannon Mcfayden:
        shannon mcfayden (shadub) on Twitter
        The latest from shannon mcfayden (@shadub). leadership consultant, community volunteer, wife, mother of 2 girls.

        This guy's on the board too but i've been unable to locate contact info:

        Bishop George Edward Battle Jr.
        The Official Website of the A.M.E. Zion Church.
        Darrel Williams - neighboring concepts
        Darrel Williams, FAIADesign

        Can't find contact on this one (no linkedin membership here)
        Wilhelmenia I. Rembert, Ph.D., LCSW | LinkedIn
        View Wilhelmenia I. Rembert, Ph.D., LCSW's professional profile on LinkedIn.

  •  If students don't listen to Limbaugh because they (0+ / 0-)

    believe he's offensive, they won't hear the commercials. If they do listen to him, it's probably not because they care about the advertisers.

  •  Contacting every single board member (0+ / 0-)

    Thanks for the contact info. No institution of higher learning should have an ad on that hate-fest.

  •  70+ US universities support his show w/ athletics (0+ / 0-)

    on 170+ radio stations (see sig).

    their association with those stations is an endorsement of those stations and completely antithetical to most university mission statements. i have regularly heard promos for the bball or football teams during limbaugh hours for CU Buffaloes and NM Lobos.

    i've heard this on the major RW limbaugh motherstation in CO:  "850 KOA, home of the Buffs and Rush Limbaugh!"

    it should be a priority for all student groups in these unis to get their schools to declare they will no longer renew their contracts with RW radio stations and are going to look for alternatives. RW radio won't be able to handle it and it would make a big difference in our next elections if their most important messaging tool was finally being threatened.

    keep up the great work.

    This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and GOP lies by broadcasting sports on over 170 Limbaugh radio stations.

    by certainot on Mon Feb 11, 2013 at 09:39:04 AM PST

    •  here's CPCC mission statement, enlist student grps (1+ / 0-)
      Recommended by:

      like most colleges that support RW radio (mostly through  sports broadcasting) CPCC is making a joke of its mission statement.

      and any student groups at the college involved in anything progressive should know their activism is being minimized by the association with RW radio.

      all RW radio stations are dedicated and coordinated mouthpieces for partisan GOP and corporate interests including to anti science global warming denial, social injustice, voter suppression, warmongering, hate, racism, misogyny, partisan propaganda, and union bashing.

      and they lead the way in their communities when it comes to attacks on teachers, teachers unions, public education, and intellectualism in general. they also often play a big part in of university and college related election results (regents, bond issues, taxes, chancellors, etc.)

      any institution of higher learning that endorses  RW radio has its head up its ass.

      looking at CPCC's mission statement that should be clear (my bold).

      Vision Statement

      In 2002, the CPCC Board of Trustees reaffirmed the following vision statement: Central Piedmont Community College intends to become the national leader in workforce development.

      Mission Statement

      Central Piedmont Community College is an innovative and comprehensive college that advances the life-long educational development of students consistent with their needs, interests, and abilities while strengthening the economic, social, and cultural life of its diverse community.
      The College accomplishes this purpose by providing high-quality, flexible pre-baccalaureate and career-focused educational programs and services which are academically, geographically, and financially accessible. This purpose requires a fundamental commitment to student success through teaching and learning excellence within a supportive environment.

      Institutional Values


      How do we provide a supportive environment that is student-centered and promotes life-long learning?
      How do we place the needs of learners first?
      How do our resource allocations match the needs for student learning?
      How do we work together across the College to meet learners’ needs?


      How do we encourage collaborative partnerships that enhance the economic vitality and quality of life in our community?
      How do we honor and promote diversity through our people, curricula, and processes?
      How do we foster community within the College?
      How do we provide a welcoming and accepting environment?


      How do we act upon learners’ feedback on their learning experiences at the College?
      How do we create a work environment that fosters learning?
      How do we anticipate and respond to the needs of our students, community, and business partners?


      How do we deliver quality processes, services, and learning experiences?
      How do we encourage faculty and staff to enhance their skills and knowledge?
      How do we demonstrate that we expect excellence for all students, faculty, and staff?
      How do we recognize and celebrate achievements?


      How do we provide an ethical and respectful environment?
      How do we foster honest and fair relationships?
      How do we recognize our obligation to be good stewards of our resources?
      How do we continue to earn the public’s trust through principled leadership?


      How do we reduce financial, environmental, social, and educational barriers to promote student learning and success?
      How do we ensure that a range of choices in programs and services are accessible to diverse learners?
      How do we create a positive environment that expands opportunities and experiences for all members of our community?


      How do we foster an environment that encourages an open exchange of ideas?
      How do we encourage and reward exploration, inquiry, risk-taking, and entrepreneurship?
      How do we anticipate change and respond with innovative programs and service to internal and external trends?

      This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and GOP lies by broadcasting sports on over 170 Limbaugh radio stations.

      by certainot on Mon Feb 11, 2013 at 09:59:03 AM PST

      [ Parent ]

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