Great news: the people trying to hurt their workers instead of providing them health insurance, and using Obamacare as an excuse, have seen drastic drops in their brand's reputation.
According to YouGov BrandIndex, a leading marketing survey that measures brand perception in the marketplace (called “Buzz”), Papa John’s had good reason for concern as the pizza chain’s brand identity has plummeted from a high of 32 on election day, to a remarkably low score of 4 among adults who have eaten at causal dining restaurants during the past month.Hopefully that shuts up the idiot CEOs of other chains who shudder at the thought of having to raise the prices on their goods a few cents to do what they should have already been doing: providing their full time employees with healthcare.
Papa John is not alone in his anti-Obamacare misery.
Fast food server, Applebee’s, possessed a healthy Buzz score of 35 before Zane Terkel, CEO of one of the company’s largest franchisees, appeared on television to complain about the law and to announce that he would not be building more restaurants or hiring any more workers in response to his objections to Obamacare.
Applebee’s “pre-Terkel” Buzz score of 35 now sits at a pathetic 5.