Republicans: We will lower your taxes.
Democrats: We, um, support policies that encourage a fairer distribution of growth and....and....working man....party of FDR....um....
http://www.motherjones.com/...
There are two problems with the Democratic approach. First, it's too abstract to appeal to anyone. Second, it's not true anyway. Democrats simply don't consistently support concrete policies that help the broad working and middle classes. Half of them voted for the bankruptcy bill of 2005. They've done virtually nothing to stem the growth of monopolies and next to nothing to improve consumer protection in visible ways. They don't do anything for labor. They're soft on protecting Social Security. They bailed out the banks but refused to bail out underwater homeowners. Hell, they can't even agree to kill the carried interest loophole, a populist favorite if ever there was one.
Sure, Democrats do plenty for the poor. They support increases in the EITC and the minimum wage. They support Medicaid expansion. They passed Obamacare. They support pre-K for vulnerable populations. They expanded CHIP. But virtually none of this really benefits the working or middle classes except at the margins.
As a matter of fact, conservatives have lots of these kinds of identity markers that can easily and quickly communicate a whole set of beliefs to an audience when they're mentioned, like the Bible or Ayn Rand or country music. The fact that Democrats don't have these things is probably because their coalition is more diverse, made up of people with a variety of cultural backgrounds and life experiences. The markers that may unite certain portions of the Democratic coalition—like, say, the music of the recently departed Pete Seeger—are not anything close to universal within that coalition, so politicians can't use them so easily.
http://prospect.org/...