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First, have a look at the poll question and vote, as it's the jumping off point for this SNLC, where the story behind it is summarized in this P-D article by Lisa Brown about perhaps the most infamous member of said family, at least in liberal circles, trying to stop her nephew from obtaining a federal trademark to use the family's name for the craft beer that has been around for over 20 years.  It's quite a study in contrasts, on a number of levels.  More below the flip.....

As luck would have it, both Schlaflys in this dispute are attorneys.  For people on this blog, the name of the older Schlafly, Phyllis, is more familiar, in a bad sense, because of her appallingly retrograde political views, as noted by Brown:

"Phyllis Schlafly, also an attorney, is a nationally known conservative activist who lives in Ladue. In 1972, she founded the Eagle Forum, which helped defeat the proposed ERA. Most recently, the Eagle Forum has opposed gay marriage, gory video games and the Common Core national teaching standards.

Phyllis Schlafly’s political views have made her a polarizing figure. When her alma mater, Washington University, gave her an honorary doctorate in 2008, some students and faculty turned their backs to her in a silent protest during the ceremony."

In short, Phyllis Schlafly was Ann Coulter and Michele Bachmann rolled into one, before either of the latter idiot whackjob bigots came on the scene.  Yet arguably, Phyllis Schlafly is more articulate and intelligent than either of the other idiots.  It's kind of ironic that Phyllis Schlafly is, in some strange bizarro-world way, a rather perverse kind of model for women in terms of the strength of her convictions and her willingness to stand up for them, as a strange kind of strongly independent thinker.  In short, she has the courage of her convictions.  It's just that her convictions are despicable and awful.

Things are more circumspect on Tom Schalfly's particular politics, as I've not been able to glean which party that he particularly aligns with.  But his background profile may or may not give some hints:

"Tom Schlafly, a partner at law firm Thompson Coburn, serves on the St. Louis Public Library board, is a St. Louis Art Museum trustee and is a commentator on St. Louis Public Radio. His mother was Adelaide Mahaffey Schlafly, a well-known civil rights activist who died in 2012. His father, Daniel Schlafly, who died in 1997, was a St. Louis School Board member for 28 years."
His commentaries on St. Louis Public Radio seem to indicate more of a socially moderate strain, with perhaps a dollop of libertarianism in the "live and let live" sense (not the Rand Paul kind).

But getting back to the point of all this, namely the beer and the legal fracas.  The brief backstory of Schalfly beer is as follows, per Brown:

"Schlafly beer is made downtown and in Maplewood by the St. Louis Brewery Co., a homegrown craft brewery founded in 1991. Its Pale Ale, Oatmeal Stout and other beers can now be found in bars as far away as New York and the nation’s capital, as its customer base has grown far beyond its St. Louis roots."
Regarding the case itself:
"The trademark case poses no threat to the sale of Schlafly-branded beer, according to Tom Schlafly....the brewery’s largest individual shareholder.

'The full federal trademark has nothing to do with our right to sell beer, and no one is contesting our right to do that,' Tom Schlafly said.

But unresolved is whether it will be able to trademark the brand that’s helped the company grow to be one of the largest craft breweries in the country. The brewery had filed the trademark to ensure other brewers can’t use the name.

'We sell the equivalent of 20 million bottles of beer a year, and we want to keep someone else from selling beer and calling it Schlafly,' he said."

To be honest, given the unique nature of the name, it's doubtful that anyone would do that, ironically for a reason that Phyllis Schlafly noted in her filed notice of opposition to the trademark filing (pdf accessible here):
"Trademark registration of my surname for the sale or advertisement of alcoholic beverages, as Applicant seeks, could be harmful to my conservative activities."
Of course, from the POV of our side, that would be a good thing :) , although one wonders if she really has much influence any more.  But it brings up another point in Brown's article about the name and its associations:
"Tom Schlafly is a nephew to Phyllis Schlafly by marriage — she married his uncle, the late John Fred Schlafly — but she has no connection to the brewery and never has. The question of whether Phyllis Schlafly has ties to the brewery comes up, however, especially in new markets outside of St. Louis."
In other words, outside of STL, if you're in a bar and you hear about a beer with that name, if you're of a certain age, you may well wonder about the connection to Phyllis Schalfly.  That's a good reason in of itself that no one outside of the St. Louis Brewery is likely to try to poach the name.  To give a bit of the legalistic perspective from Tom Schalfly's side, again per Brown's article:
"In answers to the trademark office submitted last April regarding the opposition, the St. Louis Brewery said it has been using the Schlafly mark dating to the 1990s.

The brewery argues that both Phyllis Schlafly and Dr. Bruce Schlafly [son of Phyllis] should have been aware of the use of the name in its business operations for many years and that it holds trademarks that make reference to the name: the St. Louis Brewery holds a trademark for two logos with the Schlafly name used in its advertising.

The claims are further barred because 'Schlafly has become distinctive of Applicant’s good in commerce and has acquired secondary meaning,' the brewery argued in its answer filed with the trademark office."

One outsider perspective, from Yvette Liebesman, assistant professor of law at St. Louis University and a specialist in intellectual property law, indicates that "Schlafly beer has a strong case because the company has used the name in commerce for so long":
"The very first time they started selling beer from the tap, that is when they got rights to the mark.  They certainly have been around long enough to acquire a secondary meaning."
Furthermore, again going back to the point of associations of the Schalfly name:
"To get the trademark, Schlafly beer must show its goods are not likely to be confused with goods sold by others, Liebesman said.  Phyllis Schlafly 'would have to prove that there’s a likelihood that people would confuse the two, and I think that’s going to be tough'".
What's kind of amusing about the reader comments is that, in contrast to so many stories where right-wing whackjobs hijack the comments section, the majority of the comments are against Phyllis Schalfly.  Granted, this is STL, one of the more liberal and Democratic-leaning parts of the state, but there are plenty of wingnuts in town here to pollute comment sections of on-line newspaper pages.

So how will this family legal dispute play out?  Not sure at all.  (What, you expected 3CM the loser to have an answer here?  He's not a lawyer, nor does he play one on TV.)  However, from the tenor of the article, it sounds as though Phyllis has a weaker case, beyond whininess about "preserving the family name", which she wasn't even born into, as many of the commenters noted.  Plus, if only for purely emotional rather than legal reasons, it would be so nice if she lost.  Not very noble thinking, but there it is.

Plus, if nothing else, for those who aren't in STL, if you ever see Schalfly beer in your burg or visit STL where Schalfly beer is either on draft or on the beer list, don't hesitate about trying it, as it's quite good, and again, has nothing to do with Phyllis S. at all.  (Whew.)  With that, time for the usual SNLC protocol, namely your loser stories for the week.....

Poll

If you hear the name Schlafly, your first thought is of:

76%10 votes
7%1 votes
0%0 votes
15%2 votes

| 13 votes | Vote | Results

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Comment Preferences

  •  yup, yet another autobot posting (9+ / 0-)

    Not that anyone cares, of course.  Should be back in a few to follow up on & mojo comments, etc..

    So, from here; took out some frozen meat to cook the other night.  I then had a look at the date on the purchase, namely sometime last July.  The freezer burn should have been some sort of visual sign earlier, I guess.  

    Of course, 3CM the loser went ahead and cooked it.  Turned out fine, and haven't gotten ill (yet).

    "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

    by chingchongchinaman on Sat Mar 29, 2014 at 04:09:44 PM PDT

  •  Thanks chingchongchinaman. I was about to (4+ / 0-)

    abbreviate you name then though better of it.

    Yes, I thought you were talking about the anti ERA woman until I read it a second time after wondering what the heck your poll was all about.

    Many writers are missing opporrunities to use polls to engage their readers with these free levels.

    Especially with longer topics. I tend to write posts that are way to long but after I write them I can glance at the whole thing and meaning gleams out of every paragraph like glimmers from a diamond in the sun.

    When anyone else writes long paragraphs, especially without pictures or poll, I usually think, "What the heck are they thinking?" Don't they realize a lot of us are reading these with a TV on in the background, an S.O. demanding we stop wasting time, a migraine headache, etc.

    In this case, had it not  been for you poll I would have gone away thinking this was a great history of the 1970s, instead of an interesting current trademark battle for beer relevant to brewers, entrepreneurs, lawyers, and other interested in current events.

    A+ for effective use of polls

    "Seriously, Folks, WTH?" - ("What the Heck? "h/t Joan McCarter, Seriously, Florida. WTF?)

    by HoundDog on Sat Mar 29, 2014 at 06:30:53 PM PDT

  •  As volunteers we already contribute too much time (5+ / 0-)

    here. If we were marketing and yielding revenue the next step up from you clever use of the poll to snag the slower uptake readers like myself, would be to use two pixs: one of the anti-ERA Schafly, the other of the Beer, playing off the "This Buds for you commercials."

    Yours would be "Which Shalfly is for you?"  Under photo1 "Right-wing anti-woman nutjob Phylus" or

    or  I"This tasty Brew?"  (notice the rhyme) Then some music  like this buds for you?

    I know, I need to get a life. I've got potential chingchong. I just feel into the wrong crowd. If I cut just cut free of all this political stuff and get a job in business again, I could make up this kind of stuff all day long.

    "Seriously, Folks, WTH?" - ("What the Heck? "h/t Joan McCarter, Seriously, Florida. WTF?)

    by HoundDog on Sat Mar 29, 2014 at 06:39:16 PM PDT

    •  well, obviously the St. Louis Brewery..... (3+ / 0-)
      Recommended by:
      cfk, Youffraita, oculus

      ......wouldn't resort to that level of marketing, given Tom Schlafly's own interest in the company.  The rest of us can do that :) .

      "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

      by chingchongchinaman on Sat Mar 29, 2014 at 08:35:36 PM PDT

      [ Parent ]

  •  Greetings (5+ / 0-)

    We are looking forward to temps in the 50's and even 60's this week, but it feels like 24 right now.  (hubby says to wait and see because he doesn't believe it will happen)

    I did hear sandhill cranes the last few days.  

    There are lots of bare spots that could turn green soon, but one icy pile of snow is still by the driveway.  There are lots of broken tree spears near the roads left from the ice storm in Dec.

    I went to knee camp and got to see that ugly looking piece of metal that pierces the bone to hold the new knee in place.  Yikes!

    I am doing the knee exercises.  Otherwise, I am just counting down the days.   I really don't have a choice about this so I will do the best I can.

    Best wishes to all here!!  Someone must have spring, somewhere!

    Join us at Bookflurries-Bookchat on Wednesday nights 8:00 PM EST

    by cfk on Sat Mar 29, 2014 at 07:21:12 PM PDT

    •  Had it two days ago. Am supposed to (4+ / 0-)

      have it two days hence.  Have been listening to the snowplows thunder by most of today, and it’s solid bloody white out!

      •  oh, dear! (3+ / 0-)

        Not good!  We could still have storms, too, but I keep hoping.

        Very sorry!!

        Join us at Bookflurries-Bookchat on Wednesday nights 8:00 PM EST

        by cfk on Sat Mar 29, 2014 at 07:35:25 PM PDT

        [ Parent ]

      •  good grief, you're still...... (4+ / 0-)
        Recommended by:
        cfk, BMScott, Youffraita, oculus

        ......getting slammed with snow then?  Youch.  With luck, we seem to be done with it here, at least until December.

        "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

        by chingchongchinaman on Sat Mar 29, 2014 at 08:39:03 PM PDT

        [ Parent ]

        •  It’s Cleveland, I’m in the snow belt, (4+ / 0-)

          and it’s been a weird winter.  Up, down, up, down, up, down, ... .  We didn’t actually get slammed; it just floated down steadily, and I now have about an inch and a half of wet snow on my front porch.  And I’m on a main street that gets concentrated attention from the plows, perhaps more than is really needed.

          •  speaking of Cleveland...... (1+ / 0-)
            Recommended by:
            RiveroftheWest

            ......way back in the mid 1990's, I think a fair contingent of the orchestra here were hoping to land your current music director, Franz Welser-Most, as music director here after Slatkin.  That didn't happen, of course.

            "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

            by chingchongchinaman on Sun Mar 30, 2014 at 08:15:04 PM PDT

            [ Parent ]

            •  I understand that a fair number of folks (1+ / 0-)
              Recommended by:
              chingchongchinaman

              here would be happy to let you have him.  I have no opinion myself: my taste in music runs strongly to the Baroque, so I’m more interested in groups like Apollo’s Fire.

              •  I can imagine that about FWM (1+ / 0-)
                Recommended by:
                BMScott

                In other words, as biased as Donald Rosenberg was about Dohnanyi vs. FWM, he seems to have gotten FWM correct, which is why he was ousted as classical critic at the Plain Dealer.

                Apollo's Fire once visited STL, the Cathedral Basilica, in 2010 on their tour of the 400th anniversary of the Monteverdi Vespers.  You have to realize that the Cathedral Basilica has about a 7 second reverb, which makes it the worst venue for classical music in town.  Apollo's Fire gave the single best concert that I've ever heard at the Cathedral.

                "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

                by chingchongchinaman on Mon Mar 31, 2014 at 10:13:47 PM PDT

                [ Parent ]

                •  You would probably have liked a concert (0+ / 0-)

                  that I was lucky enough to stumble on many years ago on a trip to England: a professional group – I no longer remember who – performing the Monteverdi Vespers in Norwich Cathedral.  Talk about perfect acoustics for the music!

                  If I remember correctly it was also in Norwich that I enjoyed one of the oddest concerts that I’ve ever attended.  It was a Mozart evening: music by Mozart and his contemporaries, with breaks for food from a huge buffet.  As I recall, this arrangement and much of the food were supposed to be similar to one might have enountered in his day.  Towards the end there was also a group performing period dances to music of Mozart’s day.  All of this cost only £10, believe it or not.  (This would have been around 1980 or so.)

    •  having a mild chilly-ish spell now (3+ / 0-)
      Recommended by:
      cfk, Youffraita, oculus

      In the upper 40's/lower 50's today, but tomorrow is supposed to be up in the 60's.  What I'm hoping for is rain, not only because the region needs it, but for purely mercenary reasons, namely that my car needs a wash :) .

      "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

      by chingchongchinaman on Sat Mar 29, 2014 at 08:38:14 PM PDT

      [ Parent ]

  •  I think first of Roger Schlafly, (4+ / 0-)

    another of Phyllis Schlafly’s sons: quite a few years ago when I was still reading the group he spent quite a bit of time making a fool of himself in the Usenet group talk.origins.  I understand that his younger brother Andy was also there, perhaps a bit earlier, but I don’t think that I ever ran into him.

  •  Of course, Phyllis (3+ / 0-)
    Recommended by:
    cfk, oculus, chingchongchinaman

    Hope the brewery wins. And wish I knew where to find the beer...I'd love to try it sometime.

    So, from here, not a loser story, more of a cat story: When I get home from work I like to fire up WRTI and come to GOS and chill, as you know.

    Buddy the Cat likes to sit in my lap after he finishes his dinner.

    Right now he's curled up under the laptop table I laughingly call my "desk" but sometimes, if I'm sitting with my legs crossed, he will stretch out along my thigh and rest his chin on, you guessed it, my keyboard.

    I live in fear that he'll hit the wrong two keys and completely crash Windows 8, that horrible program I shall probably never master b/c I loathe it.

    Which, I suppose, turns it into a loser story after all: I hate my OS so much I refuse to learn more than I have to.

    English usage is sometimes more than mere taste, judgment and education - sometimes it's sheer luck, like getting across the street. E. B. White

    by Youffraita on Sat Mar 29, 2014 at 10:27:57 PM PDT

    •  lololol (3+ / 0-)

      My white cat used to walk on my keyboard and I would find the sound turned off, etc.

      My pretty kitty has been bonked twice while I am doing knee exercises.  There is the one kind she seems to think she has to move under my legs while I am doing them.  

      She was sitting by my side, then by my head so I didn't realize she had jumped down by my feet.  I can't imagine why she would try to move just at the wrong time...sigh.

      Join us at Bookflurries-Bookchat on Wednesday nights 8:00 PM EST

      by cfk on Sat Mar 29, 2014 at 10:37:07 PM PDT

      [ Parent ]

      •  Remember B. Kliban of (3+ / 0-)
        Recommended by:
        cfk, oculus, chingchongchinaman

        the cat comic fame? He (I think he) did one that was two cats basically dancing on their hind legs on the back of a sofa...behind people looking at a third cat just sitting or lying on the floor. Caption: one of the people going "Inscrutable creatures, aren't they?"

        LOLOLOL -- just the fact that I remember it so vividly all these decades later -- but that comic said everything there is to know about cat personality.

        English usage is sometimes more than mere taste, judgment and education - sometimes it's sheer luck, like getting across the street. E. B. White

        by Youffraita on Sat Mar 29, 2014 at 11:49:18 PM PDT

        [ Parent ]

        •  been a while since I've seen a..... (0+ / 0-)

          ......B. Kliban cartoon, which does reveal my age, to be sure.  Of course, now that I have 2 actual cats, who needs cartoons? ;)

          "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

          by chingchongchinaman on Mon Mar 31, 2014 at 10:14:51 PM PDT

          [ Parent ]

    •  my one cat likes to jump on..... (1+ / 0-)
      Recommended by:
      RiveroftheWest

      ......my lap as I type, like now.  I do see stray cat hairs floating near the keyboard occasionally, which is good reason to try to vacuum or some such thing to clean it out, I suppose.  

      Speaking of systems, I saw that Windows XP will no longer be supported, which of course is the system that my computer is on.  I'd better figure out what's next, system-wise.

      "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

      by chingchongchinaman on Sun Mar 30, 2014 at 08:26:35 PM PDT

      [ Parent ]

  •  Sometimes I try to guess what cccm will (2+ / 0-)

    Choose to write about here. Never would have guessed this one though. Unique in the annals of SNLC.

    Poll choice:  other. I always thought Phyllis' last name was spelled "Shaffly."

    She should lose her case. She was obligated to jump on this years ago.

    •  well, if one is really bored, then...... (2+ / 0-)
      Recommended by:
      oculus, RiveroftheWest

      ......one can look at the previous 400+ (!!) SNLC's by me (omitting the guest shots, of course) for recurring patterns or themes.  Some are quite obvious, of course.

      It will be interesting to see how the Schlafly vs. Schlafly case plays out.  Granted, she did push back something like 18 months ago, but it does seem rather late in the game.  Of course, if Schalfly beer weren't a decent craft brand and didn't gain any traction, none of this would be happening, I suppose.  If anything, this might give the beer that much more publicity.

      "It's only in books that the officers of the detective force are superior to the weakness of making a mistake." (Wilkie Collins, The Moonstone)

      by chingchongchinaman on Sun Mar 30, 2014 at 08:32:07 PM PDT

      [ Parent ]

  •  two for you: (2+ / 0-)

    one, for all losers.

    one, just for your reaction.

    neither are on-topic, either.

    TRAILHEAD of accountability for Bush-2 Crimes? -- Addington's Perpwalk.

    by greenbird on Sun Mar 30, 2014 at 04:23:52 PM PDT

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