American for Prosperity is coming to the aid of GOP Rep. Steve Southerland, who faces a serious challenge from Democrat Gwen Graham in Florida's 2nd Congressional District, but their new ad is strange in two ways.
For one, it's a positive spot, which, coming from the attack dogs at AFP, feels as awkward as Mitt Romney singing "America the Beautiful."
More importantly, though, the ad doesn't mention the word "repeal" at all. Rather, the narrator merely claims that Southerland "understands Obamacare's not working, and he's fighting to protect us." How brave! But as with Republican contortions over black lung benefits in West Virginia, this squishy ad is yet another sign that running on outright repeal of the Affordable Care Act may not be the clear-cut winner that conservatives imagine it to be.