"From the valley of our Orwellian corporatocracy...oh! oh! oh!" A "little" story about what happens when you
When ‘Liking’ a Brand Online Voids the Right to Sue
By STEPHANIE STROM
New York Times
APRIL 16, 2014
Might downloading a 50-cent coupon for Cheerios cost you legal rights?
General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways.
Instead, anyone who has received anything that could be construed as a benefit and who then has a dispute with the company over its products will have to use informal negotiation via email or go through arbitration to seek relief, according to the new terms posted on its site...
The story informs readers that the company added this language on Tuesday. "...after The New York Times contacted it about the changes, General Mills seemed to go even further, suggesting that buying its products would bind consumers to those terms."
I could say it's an "Orwellian harbinger of things to come," but I'll let Julia Duncan, director of federal programs and an arbitration expert at the American Association for Justice, give you the skinny on what's ahead...
...“Although this is the first case I’ve seen of a food company moving in this direction, others will follow — why wouldn’t you?” said Julia Duncan, director of federal programs and an arbitration expert at the American Association for Justice, a trade group representing plaintiff trial lawyers. “It’s essentially trying to protect the company from all accountability, even when it lies, or say, an employee deliberately adds broken glass to a product.”
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Hmmm....protecting a "company from all accountability, even when it lies..." Silly
rabbit consumers... legal Trix are no longer for kids, they're for the one percent!
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In other news from General Mills, today: “General Mills defends G.M.O.s in responsibility report,” Monica Watrous, Food Business News, 4/16/14
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