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I was working out on the "career simulator" aka the treadmill at the hotel the other day.

I was watching one of the news channels, probably CNN, when an advertisement for Boeing came on.

Here's the ad. It's chock full of warm, fuzzy "look at all the cool stuff we're doing" with a bit a "Rah! Rah!" flag waving thrown in. Rockets shoot into space, attack helicopters drop flares, a V-22 spreads its wings (and doesn't crash) while Boeing engineers professional actors beam with pride.

It certainly gives you a warm fuzzy. If I weren't on the treadmill I'd have saluted the flag and hummed the Star Spangled Banner right then and there.

Still this strikes me as a little odd, so bear with me and I'll explain.

What does Boeing make? Well airliners of course as well as military aircraft. Everybody knows that. And since everybody already knows that, why does Boeing feel the need to advertise to the average schmoe working out in the hotel gym at 3:00 in the afternoon?

I'm not going to run out and buy a 787 because I saw an ad on television. They cost $211 million. As much as I'd love to fly an F/A-18 Super Hornet, at $60 million a copy I won't be parking one of those in my garage anytime soon.

So who are they advertising to? I'm pretty sure that Richard Branson over at Virgin Atlantic already knows about Boeing. And if he didn't they could probably just call him up.

I'm not exactly sure what Branson is up to these days. Probably trying to climb Mt. Everest using just his teeth or something.

[An impeccably dressed figure slowly works his way up Everest, pulling himself along by his teeth]

"Brrrrrrrring!"
"Mmmmmph!"

(spits out a mouthful of ice)

"Bollocks! Who's calling me way out here? Branson here, this better be important."

"Richard, it's James McNerney over at Boeing. Did you know we make airliners?"

"You don't say? Well I'm a little busy right now. I'm climbing Mt. Everest using just my teeth. Hurts like bloody 'ell. How about we have lunch next week and you can tell me about these airliners of yours?"

In fact, I dare say that anyone who would be in a position to purchase a Boeing product is already pretty familiar with them. We're talking a small handful of people on the entire planet here folks. Boeing could just give each one of them a phone call. Hoping that one of them is watching CNN at 3:00 in the afternoon seems like an iffy advertising strategy.

So why are they doing this? Is this just standard public relations?

The cynic in me thinks that they want CNN/Fox/MSNBC on their side when any story about labor relations or military spending comes up.

What say you?

Originally posted to Major Kong on Thu Jun 19, 2014 at 07:44 AM PDT.

Also republished by Kossack Air Force and Central Ohio Kossacks.

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Comment Preferences

  •  I don't know that it is a micro issue that you (14+ / 0-)

    mentioned, but the macro effect of this fuzzy feely good advertising is what they are after.  Although I don't really know how it pays off for them. Northrop Grumman and Koch Industries are doing the same shit.  NG has done it for years, even sponsoring a college bowl game, so their name rings out over and over.

    They claim it's just PR and recruitment, which I can see.  Obviously, it's at least partly an image thing.

    Please know I am not rude. I cannot rec anything from this browser. When I rec or post diaries I am a guest at some exotic locale's computer. Ayn is the bane!

    by Floyd Blue on Thu Jun 19, 2014 at 07:50:54 AM PDT

  •  I see their ads in the weekly magazines , (2+ / 0-)
    Recommended by:
    ericlewis0, ER Doc

    Aviation week .
    I've always thought it odd .

    "please love deeply...openly and genuinely." A. M. H.

    by indycam on Thu Jun 19, 2014 at 07:57:38 AM PDT

  •  So They Can Threaten NOT to Advertise (36+ / 0-)

    and they may not need to overtly make that point very often.

    Thom Hartmann is a prog talk commentator who's often remarked on the MIC contractors, among other types, who advertise especially on Sunday talk and other news programming, who make no consumer products.

    I'm sure in addition to leverage with the broadcasters, they may also be pitching or at least imaging to onlooking Villagers.

    We are called to speak for the weak, for the voiceless, for victims of our nation and for those it calls enemy.... --ML King "Beyond Vietnam"

    by Gooserock on Thu Jun 19, 2014 at 07:59:37 AM PDT

  •  Boeing is also a huge defense contractor. They (11+ / 0-)

    hope that some of those ads on tv are seen by the people considering their proposals.

  •  Maybe for investors? nt (15+ / 0-)

    "I'm a progressive man and I like progressive people" Peter Tosh

    by Texas Lefty on Thu Jun 19, 2014 at 08:03:25 AM PDT

  •  A couple of reasons (22+ / 0-)

    1. Some of the advertising is aimed at investors.

    2. When you're selling a $20 million capital asset, there are huge numbers of people involved in an airline's decision.  And for a $50 million defense department toy, there are even more people involved.  The cheapest way to reach them is television, even if you don't care about 99.99% of the viewers you reach.

    3. The message isn't "we're populated by warm, fuzzy people doing cool stuff to the strains of uplifting music" but "we're here, and we've got more bucks for advertising than Airbus."

    4. As you point out, spending a lot of money on advertising tends to endear you to

    5. A tertiary effect is to give a modest bump to airlines whose planes say "Boeing" as opposed to "Airbus."

    6. Boeing is a bureaucracy, and the people who do this (and who actually do nothing, as the advertising and placement is handled by ther ad agent) are basically corporate rot who are there because it's politically inexpedient to fire them.

    7. I'm sure it doesn't hurt that the people running the ads and being paid for it feel the love when they send out the invoices for the airtime.

  •  I agree (8+ / 0-)

    It's about the military stuff. They want the people who control that money to think good things about them. It's why they show all the military hardware in the ad you mentioned. Next time some senator votes on a military spending bill they want them remembering that ad and thinking, "I want my district to build cool stuff like Boeing makes."

    Voting straight party D 'til there's no GOP...
    Oh and the name is Jim, not Tim, the user name is a typo

    by jusjtim35 on Thu Jun 19, 2014 at 08:11:51 AM PDT

    •  And they want the airlines they fly to buy Boeing (2+ / 0-)
      Recommended by:
      ericlewis0, ER Doc

      aircraft. They think Boeing is Made in America after all.  

      Citizens notice these things. And the pressure is subtle. But it's there.

      (Of course US airlines that fly all Boeing fleets always mention that to get a leg up on the competition .)

      © grover


      So if you get hit by a bus tonight, would you be satisfied with how you spent today, your last day on earth? Live like tomorrow is never guaranteed, because it's not. -- Me.

      by grover on Thu Jun 19, 2014 at 08:20:22 AM PDT

      [ Parent ]

      •  The aircraft and equipment made by Boeing (0+ / 0-)

        and used by the DoD, is made in America with a few exceptions.

        "let's talk about that" uid 92953

        by VClib on Thu Jun 19, 2014 at 10:27:54 AM PDT

        [ Parent ]

        •  Hmmm. (2+ / 0-)
          Recommended by:
          kurt, markdd

          One example. The Dreamliner:

          Subcontracted assemblies included wing manufacture (Mitsubishi Heavy Industries, Japan, central wing box)[34] horizontal stabilizers (Alenia Aeronautica, Italy; Korea Aerospace Industries, South Korea);[35] fuselage sections (Global Aeronautica, Italy; Boeing, North Charleston, US; Kawasaki Heavy Industries, Japan; Spirit AeroSystems, Wichita, US; Korean Air, South Korea);[36][37][38] passenger doors (Latécoère, France); cargo doors, access doors, and crew escape door (Saab AB, Sweden); software development (HCL Enterprise India);[39] floor beams (TAL Manufacturing Solutions Limited, India);[40][41] wiring (Labinal, France);[42] wing-tips, flap support fairings, wheel well bulkhead, and longerons (Korean Air, South Korea);[43] landing gear (Messier-Bugatti-Dowty, UK/France);[44][45] and power distribution and management systems, air conditioning packs (Hamilton Sundstrand, Connecticut, US).[42][46] Boeing is considering bringing construction of the 787-9 tail in house; the tail of the 787-8 is currently made by Alenia.[47]
          http://en.m.wikipedia.org/...

          Assembled in Everett and "Made in America" aren't really the same thing to most Americans.

          But you just proved how effective the commercials are.

          © grover


          So if you get hit by a bus tonight, would you be satisfied with how you spent today, your last day on earth? Live like tomorrow is never guaranteed, because it's not. -- Me.

          by grover on Thu Jun 19, 2014 at 10:54:35 AM PDT

          [ Parent ]

          •  grover - is the Deamliner a combat aircraft? (0+ / 0-)

            While I know that the DoD has commercial type aircraft for transporting some dignitaries I was thinking more of combat aircraft and the security clearances needed to work on the parts and assembly of those airplanes.

            "let's talk about that" uid 92953

            by VClib on Thu Jun 19, 2014 at 11:04:16 AM PDT

            [ Parent ]

            •  They are. By law. (2+ / 0-)
              Recommended by:
              mmacdDE, VClib

              For instance, Boeing's portions of the F-18's are all made in their St. Louis factory.  

              The C-40 is a cargo modification of their 737-700 built out of their factory in Renton, Washinton.

              Красота спасет мир --F. Dostoevsky

              by Wisper on Thu Jun 19, 2014 at 11:21:14 AM PDT

              [ Parent ]

            •  Narrowly speaking you have a valid point. (3+ / 0-)
              Recommended by:
              VClib, grover, kurt

              Combat aircraft used by the US military since WW2 have been with few exceptions built by US companies in the US. However, those same aircraft are often built in allied nations (allied at time of sale afterwards not so much - see F-14/Iran) as part of offset and technology transfer deals that are commonly part of the foreign military sales contracts. The aircraft built overseas for another country sometimes lack certain sensitive equipment and/or functions or have others that must be supplied, serviced, and maintained by US suppliers. A good example of a foreign built US Boeing built 4th generation fighter is the Mitsubishi F-15J that is very similar to the  US F-15C. The F-35 program foreign sales plan depended heavily on components built, or aircraft to be assembled, in the countries that bought them.

              My point is that we often sell essentially the same aircraft that we use to allies. Sometimes, as in the case of the F-16 Block 60 to UAE, they have been superior in some ways to those used by our forces. Military equipment is under stricter (effective? dunno) restrictions and government oversight on sales and transfer of technology than on the commercial side but that line is not as bright as many might think.

              Time makes more converts than reason. Thomas Paine, Common Sense

              by VTCC73 on Thu Jun 19, 2014 at 12:37:31 PM PDT

              [ Parent ]

              •  editing SNAFU (1+ / 0-)
                Recommended by:
                grover

                should read: A good example of a foreign built Boeing product and 4th generation fighter is the Mitsubishi F-15J that is very similar to the  US F-15C.

                Time makes more converts than reason. Thomas Paine, Common Sense

                by VTCC73 on Thu Jun 19, 2014 at 12:40:36 PM PDT

                [ Parent ]

            •  I was specifically speaking about commercial (1+ / 0-)
              Recommended by:
              VClib

              Aircraft in my comment upthread that you replied to.

              So I read your response as

              The aircraft (as in all aircraft) made by Boeing  and (also) equipment used by DOD
              It was quick reading on my part.  I admit I didn't stop and diagram the sentence.

              But your reply to my specific  comment led me to presume you were including  commercial aircraft.

              © grover


              So if you get hit by a bus tonight, would you be satisfied with how you spent today, your last day on earth? Live like tomorrow is never guaranteed, because it's not. -- Me.

              by grover on Thu Jun 19, 2014 at 01:37:54 PM PDT

              [ Parent ]

  •  Scott Adams on Looking like Engineers (7+ / 0-)

    I want 1 less Tiny Coffin, Why Don't You? Support The President's Gun Violence Plan.

    by JML9999 on Thu Jun 19, 2014 at 08:16:21 AM PDT

  •  Along those same lines... (4+ / 0-)
    Recommended by:
    JML9999, ericlewis0, ER Doc, cosette

    I wonder what would happen to its sales if, say, Pepsi didn't advertise for a year. Is there anyone who isn't familiar with such a ubiquitous product?

    Thanks for the image of Branson climbing Everest with his teeth!

    How about I believe in the unlucky ones?

    by BenderRodriguez on Thu Jun 19, 2014 at 08:16:27 AM PDT

  •  same reason dogs lick their balls. (2+ / 0-)
    Recommended by:
    implicate order, OleHippieChick

    I ♥ President Barack Obama.

    by ericlewis0 on Thu Jun 19, 2014 at 08:18:04 AM PDT

    •  Because they can! :) (2+ / 0-)
      Recommended by:
      implicate order, catwho

      Plane manufacturers are an even more select few than those who purchase them - with exponentially more money, even. That means they have an advertising budget, and, well, they have to look busy.
      Great post - thanks, Major Kong.

      I ♥ President Barack Obama.

      by ericlewis0 on Thu Jun 19, 2014 at 08:37:11 AM PDT

      [ Parent ]

      •  Thanks for clarifying - my mind was racing there.. (1+ / 0-)
        Recommended by:
        ericlewis0

        bot only for a moment LOL

        America's LAST HOPE: vote the GOP OUT in 2014 elections. MAKE them LOSE the House Majority and reduce their numbers in the Senate. Democrats move America forward - Republicans take us backward and are KILLING OUR NATION!

        by dagnome on Thu Jun 19, 2014 at 09:53:35 AM PDT

        [ Parent ]

  •  Can't you ask that about all sorts of advertising? (10+ / 0-)

    Why does CSX advertise? It's not like I'm going to need to move a trainload of stuff.

    Why does GE advertise? Their latest turbine technology isn't going to determine whether or not I buy my next washing machine from them.

    Why does IBM advertise? They're completely out of the consumer market and I don't need to buy a server farm.

    And so on and so forth. Clearly they see enough of a return for their advertising dollar to make it worthwhile.

    •  Control (1+ / 0-)
      Recommended by:
      cosette

      If a news department is dependent upon GE or IBM or BP or BASF for their operating budget, they're going to think twice about doing segments that may harm their corporate interests.

      "When I was an alien, cultures weren't opinions" ~ Kurt Cobain, Territorial Pissings

      by Subterranean on Thu Jun 19, 2014 at 10:12:15 AM PDT

      [ Parent ]

  •  Say it ain't so! (4+ / 0-)
    Recommended by:
    Azazello, implicate order, ER Doc, kurt

    You are suggesting that giant corporations use advertising budgets to buy good press from corporate media giants. So, we all get warm fuzzys for Boeing, etc.

    Those ads and the favorable press coverage that goes with them then help serve the same purpose that Napoleon saw for religion, to keep the poor from murdering the rich. They are a kind of pay-off. So, basically, the corporate World operates on a similar principle to that which drives events in Third World capitols, baksheesh.

    Thanks for clearing that up for me.

    "The modern conservative is engaged in one of man's oldest exercises in moral philosophy; that is, the search for a superior moral justification for selfishness." John Kenneth Galbraith

    by LeftOfYou on Thu Jun 19, 2014 at 08:22:18 AM PDT

  •  Have you ever ridden the DC Metro? (8+ / 0-)

    You should see the ads in the subway stations in the Capitol Hill area.

    The ads are aimed at policymakers, I think.

    Art is the handmaid of human good.

    by joe from Lowell on Thu Jun 19, 2014 at 08:25:09 AM PDT

  •  It's for when the price of 787's start coming down (9+ / 0-)

    and people start feeling that they have to have one.

    •  Well, since many not-rich people (0+ / 0-)

      voting R vote that way because they think they might be rich some day, you may have a point!

      "Lone catch of the moon, the roots of the sigh of an idea there will be the outcome may be why?"--from a spam diary entitled "The Vast World."

      by bryduck on Thu Jun 19, 2014 at 09:31:40 AM PDT

      [ Parent ]

  •  this is called "image advertising" (10+ / 0-)

    and is not designed to move product as much as it is to try to develop the company's image and reputation among the general public. Many companies do this. Even companies that actually sell products to consumers also generally include some "image advertising" that's not focused on specific products or services as much as it is on helping to foster a particular image or "brand" among the public at large. GE and McDonald's come to mind.

    •  Oil giants' ads, etc, on MSNBC for instance. (3+ / 0-)
      Recommended by:
      wdrath, basquebob, ER Doc

      When corporations who are often at odds with left-leaning thought buy advertising on left-leaning media, it always brings a chuckle. Often, I've wondered whether these corporations have evidence that these ads are effective. When you've nothing to sell product-wise to the target, I have to consider that I'm seeing propaganda rather than a sales pitch.

  •  It's Brand Advertising (10+ / 0-)

    designed to engender a positive attitude towards the corporation.  GE is running one now that I actually sorta like, as it features a little girl talking about all the cool engineering stuff that her mom is doing at GE.  Whether that company's percentage of female engineers lives up to the commercial is another matter, of course.

    Here is the ideal brand advertisement:

    Hey GOP! You'll get my Obamacare when you pry it from my cold, dead hands. And thanks to Obamacare, that just may be awhile.

    by jazzmaniac on Thu Jun 19, 2014 at 08:30:32 AM PDT

    •  My Mom... (5+ / 0-)
      Recommended by:
      The Termite, ER Doc, jazzmaniac, kurt, Bronx59

      Shuts down century old manufacturing plants and induces the free-fall of local economies...

      Spends a half century dumping environmental toxins into the local river then attempts to close up shop and let the taxpayer pick up the cleanup tab....

      Builds multiple warhead nuclear missiles capable of pounding cities into dust and incinerating their inhabitants on demand...

      From a Jack Welch cast-off:  Screw GE, the only thing GE does is provide a feeding trough for Wall Street.

  •  Where in the US did you see this ad? (4+ / 0-)
    Recommended by:
    BRog, ER Doc, sawgrass727, Pixie5

    I see the occasional Lockheed Martin advertisement in Kentucky, which seems somewhat out of place - but they happen to employ 1000 folks in the Bluegrass region of the state.

    As I've traveled about the country, I've seen similar "feel good" ads for corporations with a local presence.

    They may just be trying to establish a foothold in the minds of new college graduates or other potential employees.

    The word "parent" is supposed to be a VERB, people...

    by wesmorgan1 on Thu Jun 19, 2014 at 08:36:49 AM PDT

    •  California (2+ / 0-)
      Recommended by:
      ER Doc, cosette

      Oakland specifically.

      If the pilot's good, see, I mean if he's reeeally sharp, he can barrel that baby in so low... oh you oughta see it sometime. It's a sight. A big plane like a '52... varrrooom! Its jet exhaust... frying chickens in the barnyard!

      by Major Kong on Thu Jun 19, 2014 at 08:41:15 AM PDT

      [ Parent ]

      •  FWIW, a quick look at Boeing's job site... (2+ / 0-)
        Recommended by:
        ER Doc, sawgrass727

        ...shows CA jobs available in:

        El Segundo
        Mountain View
        Huntington Beach
        Seal Beach
        China Lake
        Long Beach

        ...so they do have a fairly strong employment presence.

        (FYI, I don't recall seeing a Boeing ad in Kentucky.)

        The word "parent" is supposed to be a VERB, people...

        by wesmorgan1 on Thu Jun 19, 2014 at 08:51:42 AM PDT

        [ Parent ]

      •  CA is a BIG aerospace state...not just with Boeing (1+ / 0-)
        Recommended by:
        cosette

        either. It ties in nicely with the Military bases and NASA. In fact one of the biggest aeorospace industry areas is probably a place you have never heard of. The Antelope Valley in the High Desert of SoCal, or affectionately known by the locals as "Aerospace Valley." We have Edwards Air Force base where a lot of research is done with NASA. The space shuttle used to land here at times, scaring the jack-rabbits to death (the environmentalists never complained).

        We have Northrup and Lockheed here and many top-secret planes have been built here plus some of the space shuttles.

        Oh yeah and we are the home of the Rutan brothers as well, the ones that designed and built that plane that flew non-stop around the world and more recently the spaceplane SpaceShipOne.

        Yes they might be advertising to students who go to UC Berkley. They have an aerospace engineering program there.

        I take the phrase "Bleeding Heart Liberal" as a compliment...

        by Pixie5 on Thu Jun 19, 2014 at 10:11:25 AM PDT

        [ Parent ]

  •  Just brand advertising (3+ / 0-)
    Recommended by:
    ER Doc, FG, cosette

    Quite different from (and often a different department / budget from) product advertising.  Brand awareness and identification has a significant impact, which is why big bucks are spent on it.

    ~ Trendar

  •  PR (0+ / 0-)

    Public equity offerings. Favorable media coverage.

    I'm living in America, and in America you're on your own. America's not a country. It's just a business.

    by CFAmick on Thu Jun 19, 2014 at 08:44:20 AM PDT

  •  Tax deductions n/t (0+ / 0-)

    "With all my failures as a human being, the one thing I've never done is to vote Republican. So, I've got that going for me." - me

    by meagert on Thu Jun 19, 2014 at 08:48:01 AM PDT

  •  A lot of good responses here (10+ / 0-)

    Just one thing to contribute. Branding is important for Boeing because they need to maintain a cognitive association with safety. It is an advantage they must defend.

    If you get on an airline to take a trip and you pull the card out of the seatback and it says Boeing, your mind makes certain judgments about what you have just seen. If you get on a plane and read the card in the seatback and it says Embraer (or Grumman, or Birdseye, or Fruit of the Loom) your brain makes other judgments.

    Airlines spend billions of dollars buying and leasing planes. They make those decisions with as much data as possible and that data includes consumer affinity the "make and model" of those planes.

    Almost everything you do will seem insignificant, but it is most important that you do it.

    by The Termite on Thu Jun 19, 2014 at 08:49:04 AM PDT

  •  I noticed the Boeing advertisements (2+ / 0-)
    Recommended by:
    sawgrass727, Pixie5

    during Cosmos. I figured they were part of the very big push to get kids interested in STEM fields, since Cosmos was directed especially toward children.

    I haven't seen anything else nefarious.

    But Airbus doesn't advertise in Europe, I assume.

    Dawkins is to atheism as Rand is to personal responsibility. uid 52583 lol

    by terrypinder on Thu Jun 19, 2014 at 08:51:52 AM PDT

  •  Image advertising (3+ / 0-)
    Recommended by:
    rduran, cosette, kurt

    Also, like all of those drug companies on Sunday morning news shows, companies like this advertise so if they have unsafe work practices, or are polluting the environment, the news shows won't slam one of their sponsors. Whenever I see an image advert from a big company you can't buy anything from, I always wonder what they are hiding, and what they are exactly paying the media not to report.

    Why do I have the feeling George W. Bush joined the Stonecutters, ate a mess of ribs, and used the Constitution as a napkin?

    by Matt Z on Thu Jun 19, 2014 at 08:53:14 AM PDT

  •  Hammer, meet nail! (5+ / 0-)
    Recommended by:
    pat bunny, wonmug, Pixie5, cosette, elfling

    It is remarkably east to buy off the news media.

    For years I competed with large, natural gas utility companies. These firms were government sanctioned monopolies for most of  the time I competed with them. They had no competition and the Public Service Commissions in the States they operated would not allow anyone to compete with them. If that wasn't enough to protect their monopoly, they also owned all the pipe that is necessary to deliver the gas to the end user.

    Yet these monopolies spent a fortune in advertizing. Mostly the same kind of feel good ads Boeing used. They also bought full page newspaper ads of the same feel good variety.

    Why did they do this? It gave them great leverage over the local news media. Every media outlet;  radio, print and TV knew that if they pissed off the utility, they would lose the advertizing. The utility didn't  need to advertize, so the threat of pulling the ads was a serious one.

    How did this influence coverage? Well, for one thing, the media were not quick to report gas explosions, except for those too serious to ignore. Even then it was typical for the media to report that the Fire Marshal's had not conclusively determined the cause of the massive explosion that blew  down one of more buildings. On those rare occasions where the explosion was big enough to merit multiple day coverage, a gas leak would only be mentioned  in paragraph 22 on page 16. Usually, there was no follow-up story, so the viewers didn't know if it was a natural gas explosion or  spontaneous combustion.

    I am certain there was no stated quid pro quo between the media and the utility, but the editor/producer knew which side their bread was buttered on and they preferred not getting kicked in the ass by the station manager or publisher.

    Here's my take on it - the revolution will not be blogged, it has to be slogged. - Deoliver47

    by OIL GUY on Thu Jun 19, 2014 at 09:02:40 AM PDT

  •  They are selling stock. n-t (0+ / 0-)

    This better be good. Because it is not going away.

    by DerAmi on Thu Jun 19, 2014 at 09:04:53 AM PDT

  •  To counter all those Airbus ads. (2+ / 0-)
    Recommended by:
    cosette, Roadbed Guy

                  ;-)

    I'm not always political, but when I am I vote Democratic. Stay Democratic, my friends. -The Most Interesting Man in the World

    by boran2 on Thu Jun 19, 2014 at 09:07:48 AM PDT

  •  Like Matt Z pointed out (2+ / 0-)
    Recommended by:
    The Termite, Miggles

    a good number of companies market their brand along with (or, in many cases, in lieu of) a product of service.  There's a dubious theory that it's cheaper and easier to build and maintain household name recognition than to micro-targeting an every changing roster of political appointees, legislators, public and private sector acquisition folks, etc.  

  •  Keep hearing how we need more engineers (1+ / 0-)
    Recommended by:
    Pixie5

    And what not- these ads could be more of a hey- come work for us and see and design cool shit.

  •  I suppose they want flyers to think (0+ / 0-)

    "I'm going to fly with the airline that uses these *NEW SUPER COOL* Boeing planes!"

    Thus getting Uncool Airways to buy from them too ...

    The thing about quotes on the internet is you cannot confirm their validity. ~Abraham Lincoln

    by raboof on Thu Jun 19, 2014 at 09:19:09 AM PDT

    •  You could be onto something, actually. (1+ / 0-)
      Recommended by:
      raboof

      Airlines (well, most of them) can't afford to advertise all that often (but they still want people to spend money on tix), so somebody has to foot the bill . . .

      "Lone catch of the moon, the roots of the sigh of an idea there will be the outcome may be why?"--from a spam diary entitled "The Vast World."

      by bryduck on Thu Jun 19, 2014 at 09:34:03 AM PDT

      [ Parent ]

      •  Airlines generally don't really need to advertise (1+ / 0-)
        Recommended by:
        kurt

        Consumers are generally looking for one of two things when buying airline tix: Cheapest, or nonstop.

        If they want to fly on the cheap, they just go to Kayak or Orbitz and pick the cheapest fare that pops up, regardless of airline.

        If nonstop is their concern, thanks to the hub and spoke model airlines have adopted, there's probably only one airline flying nonstop from your origin airport to your destination airport. If you're willing to pay more for a nonstop Delta flight, you're not going to take a cheaper American Airlines flight with a 2 hour layover because you saw their TV commercial that said how awesome they are.

        "How come when it’s us, it’s an abortion, and when it’s a chicken, it’s an omelette?" - George Carlin

        by yg17 on Thu Jun 19, 2014 at 10:53:37 AM PDT

        [ Parent ]

        •  Timing counts too (0+ / 0-)

          If there are connections, you want to make sure you leave enough time to get from one plane to another, and for your luggage to as well.

          If somebody has to pick you up or drop you off, it's a good idea to get a flight that doesn't leave or arrive in the middle of the night.

          If you're flying with little ones, it might not be the best idea to get the really early flight, forcing you to get them out of bed and herd them into the car and through the airport, assuring that they'll be tired, hungry and cranky the entire flight.

          Especially since there's often only a few dollars difference in the flights.

          I usually check multiple sites, and the on time percentage for the flights I choose if it's available, and a bunch of other things.

          When we flew to Guam to visit our daughter, I had options of going through Houston, Chicago, Denver, SF or Tokyo. And 3 stops or 2. With legs of varying lengths, and layovers of varying lengths.

          We went through Houston and Honolulu, because it was December and wouldn't have any possible problems with snow (always a concern going through Chicago or Denver), got in at a reasonable time (not 2AM), and had relatively equal flights with workable layovers. We came back through Honolulu and SF, for the same reasons.

          It wasn't cheaper - but it wasn't much more expensive either. And our luggage arrived when we did.

  •  Propaganda (1+ / 0-)
    Recommended by:
    cosette

    pure and simple. Not like Americans fall for such things...

    The Republicans are crazy, but why we follow them down the rabbit hole is beyond me.

    by Jazzenterprises on Thu Jun 19, 2014 at 09:19:31 AM PDT

  •  It's for their stock worth. They want us all (0+ / 0-)

    to buy boeing shares.

    I want to live in a world where George Zimmerman offered Trayvon Martin a ride home to get him out of the rain that night. -Bishop G. Brewer

    by the dogs sockpuppet on Thu Jun 19, 2014 at 09:24:16 AM PDT

  •  PR, investors, and you could pick airlines (1+ / 0-)
    Recommended by:
    HamdenRice

    based on their fleets...the major alternative is the heavily-subsidized Airbus corporation in most cases.

    While you dream of Utopia, we're here on Earth, getting things done.

    by GoGoGoEverton on Thu Jun 19, 2014 at 09:25:03 AM PDT

  •  Everyday, more and more Americans will become (1+ / 0-)
    Recommended by:
    kurt

    victims of shock doctrine and austerity measures as the planet's remaining resources (its carrying capacity for humans having been reached) are transferred upward to the .01%.

    Boeing, GE, BSF, ADM, Koch Industries etc. would prefer that you watch the pretty pictures and not the rape of the planet.

    More info here: http://www.economic-undertow.com/...

    Tar sands, fracking and deep water drilling are expensive. Crude oil price exceeded $100/bbl in 2008 where it still hovers. NH₃ based fertilizer feeds an estimated ⅓ of the world with the Haber-Bosch process using natural gas as a feedstock.

    by FrY10cK on Thu Jun 19, 2014 at 09:25:54 AM PDT

  •  You'd probaby see similar ads in subway stations (3+ / 0-)
    Recommended by:
    sawgrass727, mmacdDE, kurt

    around D.C.

    General advertising has been found an effective way to reach "opinion leaders," politicians and people in a position to make decisions on defense contracts.

    Nevermind that 99.9% of the people who see your ad are not your audience; it is a still a relatively, cheap effective way to reach your target audience, and most especially, without any appearance of inappropriate behavior on your part...e.g., you are not allowed to call up contract officers considering your proposal to flog your bid, but you can put ads where some key person may see them, with impunity.

    The amount of potential profit from a single successful defence contract bid renders almost any amount of avertising expenditures almost negligible.

  •  It's inoculation. (1+ / 0-)
    Recommended by:
    kurt
    Random Boeing malfeasance is uncovered and Boeing having no preconceptions among political groups is roundly chastised by all groups, resulting in a corporate meltdown.
    By injecting a political attachment (to the rah-rah 'Murica!-first! crowd) they morph the above situation into ...
    Random Boeing malfeasance is uncovered and blah-blah Left Wing blah blah Right-wing blah blah PIE FIGHT, resulting in nothing happening to Boeing.
    Note, I'm not saying there's any specific bit of shit that's coming out against Boeing soon. These inoculatory attachment campaigns are done like insurance.

    "What could BPossibly go wrong??" -RLMiller "God is just pretend." - eru

    by nosleep4u on Thu Jun 19, 2014 at 09:42:00 AM PDT

  •  I say something different... (3+ / 0-)
    Recommended by:
    sawgrass727, cosette, jessical

    Intel promotes its chips like no other company - have you seen many ads for AMD, Nvidia, TSMC, or any of the other chip companies?

    Intel had a deal with computer and other electronic gadget manufacturers that if they used the Intel inside logo and the dingle as the last thing in their ad - so watchers would remember it best - then they would pay a large fraction of the ad cost. WHY?

    It generates persistent memory in the consumer, even if you and I don't go out and buy Intel Pentium (or whatever their current avatar is) chips.

    Similarly Boeing probably feels it needs to generate an association in consumer's evoked memory about the company, since it is not a B2C (Business to Consumer) company.

    Doubt is not a pleasant condition, but certainty is absurd. Voltaire

    by Suvro on Thu Jun 19, 2014 at 09:43:55 AM PDT

  •  My favorite "corporate" image video so far (1+ / 0-)
    Recommended by:
    sawgrass727

  •  Mostly it's about recruiting personnel. Althoug... (0+ / 0-)

    Mostly it's about recruiting personnel. Although no engineer I ever met was ignorant of what Boeing was. But the intent is to attract talent.

    The ability to pressure news agencies with the potential loss of ad revenue is probably a nice ancillary benefit. But Boeing is known for negotiating incredibly agressively for all business deals so it wouldn't be surprising to me if their add rates where below industry average.

    In any event, Boeing has the local news media up here in their pockets and that is what counts during labor spats. It's not like anyone watches CNN unless they are at a gym or an airport.

  •  I've long wondered about these and similar (2+ / 0-)
    Recommended by:
    cosette, maryabein

    but never thought that real people troubled themselves with such thoughts.  Thanks, Major, I feel better now.

  •  2 Reasons (hint: same as Archer Daniels Midland) (5+ / 0-)

    I'll give the less important first.  Some airline customers really do think about the kind of plane they are on. I was talking to some folks the other day about vacations (one worked for an airport) and both said, "you know what they say, if it's not Boeing, I'm not going." Then they started bashing Airbus.  So this creates a brand that airlines can use as a shorthand when they boast about their latest Boeings without going into detail because Boeing has done that work for them.  It also contributes to the airlines decisions about what plane brands to buy.

    But the real reason is the same reason Archer Daniels Midland, a commodity corporation, and other abstract, biz-2-biz corporations advertise so heavily, especially on the Sunday morning talk shows.  That is when a relatively small but higher income audience tunes in.

    My biz related professors always said that these are basically advertisements to purchase their stock.

    They can't say, "we're building these great products so purchase our stock or bonds," because if they added the last clause, they would also have to add that time wasting disclaimer, required by the Securities Act, "this is not a offer to sell securities which can only be done with a prospectus," which companies that are actually hawking stock on the Sunday shows (eg Dreyfus) have to add.  So they just talk about their products and "innovation" which gives investors the warm and fuzzies.

    •  My economics professor also had us study ads (4+ / 0-)
      Recommended by:
      HamdenRice, ozsea1, kurt, Major Kong

      Our daily assignment in my labor economics class was to look at the major ads in the WSJ and be prepared to discuss the purpose of the ads.  Most often they correlated with upcoming announcements about stocks and financial reports, but a reason not far behind was legislation and budgets pending in Washington.  

      Ads serve to influence, period.  That class was great for providing us with a more critical--and cynical--eye about corporate advertisements.

      We know who the general demographics are for the WSJ.  I wonder what CNN's demographics are for an afternoon viewing.  Perhaps Boeing is micro-targeting former B-52 pilots in a feel-good pitch about how much the company's technology has changed.  heh.

    •  The ADM example also bolsters the (4+ / 0-)
      Recommended by:
      cosette, jjohnjj, kurt, HamdenRice

      more conspiratorial angle (which I think has some merit). Years ago ADM had a major scandal and their corporate name was deservedly dragged through the mud. Afterwards they became a major sponsor for Public Television which allowed them to run 15 second mini image ads such as these.

      If you were a producer for Frontline would you assign a team to investigate one of your major sponsors? It may not be the primary reason but this 'inoculation effect' is certainly a secondary benefit. Everybody likes twofers right?

  •  They advertise for control (1+ / 0-)
    Recommended by:
    cosette

    If the news is getting ad money from Boeing, then Boeing has a say in the news.  

    Yes, it's just that simple.  

    Same reason you see ads for BASF industrial products.  They want to be able to call up CNN and say, "hey, great story on chemical pollution the other day.  By the way, we're going to scale back our advertising on a temporary basis.  Let you know when we're ready to go on again..."

    "When I was an alien, cultures weren't opinions" ~ Kurt Cobain, Territorial Pissings

    by Subterranean on Thu Jun 19, 2014 at 10:06:12 AM PDT

    •  To flesh it out a bit more, (1+ / 0-)
      Recommended by:
      cosette

      Advertisers buy a product:  viewers.  They expect the news departments to craft a product to their demands.  The more they advertise, the more control they have over the product.  

      And how does news shape the product?  By carefully selecting which events and news to cover, and how to cover them.  

      "When I was an alien, cultures weren't opinions" ~ Kurt Cobain, Territorial Pissings

      by Subterranean on Thu Jun 19, 2014 at 10:14:58 AM PDT

      [ Parent ]

  •  Maintain media favorability (0+ / 0-)

    It's pretty much a mafia style payment to keep getting good coverage.

    Streichholzschächtelchen

    by otto on Thu Jun 19, 2014 at 10:12:01 AM PDT

  •  "BASF: We Don't Actually Make Anything" (1+ / 0-)
    Recommended by:
    kurt

    Remember those?

    But then again, I can't figure out why 90% of ads are there.They don't seem to make any potential viewer want to buy anything.

    Retrospectives on 25th anniversary of Tiananmen at Chinafile.com

    by Inland on Thu Jun 19, 2014 at 10:14:26 AM PDT

  •  like greenwashing, warwashing /nt (1+ / 0-)
    Recommended by:
    cosette

    Warning - some snark may be above‽ (-9.50; -7.03)‽ eState4Column5©2013 "If we appear to seek the unattainable, then let it be known that we do so to avoid the unimaginable." (@eState4Column5)

    by annieli on Thu Jun 19, 2014 at 10:18:36 AM PDT

  •  corporate fluffery and puffery (0+ / 0-)

    since MD mgt took over, labor relations suck at the Lazy B...

    "As soon as the land of any country has all become private property, the landlords, like all other men, love to reap where they never sowed, and demand a rent even for its natural produce." - Adam Smith: The Wealth of Nations

    by ozsea1 on Thu Jun 19, 2014 at 10:22:05 AM PDT

  •  Major Kong: Since Airbus has nudged..... (3+ / 0-)
    Recommended by:
    cosette, Major Kong, jessical

    ....Boeing out of so many markets, they are much more willing to deal. So they now do seller financing on Super Hornets. The monthly is a little steep, but at the end, you have a Super Hornet. You can fly to Iraq and straighten things out! You can take John McCain with you (don't let him at the controls).

    If you hate government, don't run for office in that government.

    by Bensdad on Thu Jun 19, 2014 at 10:26:56 AM PDT

  •  They are buying the good will of the media. (0+ / 0-)

    Free media is not directly related to bought, but, just as a political candidate's "chances" are related to how much money she has to spend on advertising, "objective" media coverage is related to spending on advertising.
    Also, investors are impressed by good press. Not to mention that Congress critters have clipping services to collect enterprises they can brag on.
    The press needs to be fed. Everybody knows that.

    http://hannah.smith-family.com

    by hannah on Thu Jun 19, 2014 at 10:28:00 AM PDT

  •  I was once told that Boeing (2+ / 0-)
    Recommended by:
    cosette, kurt

    has at least one part of every plane made each of the 50 states.  It probably doesn't hurt to remind the constituents and lawmakers of this fact with a little ad.  The same reason big corps spread a little bit of business to all of the biggest law firms in the country --- so they are all conflicted out of ever suing them.

  •  Speaking of the F/A-18 or any figher jet (0+ / 0-)

    I know if one has enough money, they can go out and buy their own, private 787. Is there anything stopping anyone with enough money from buying their own personal fighter jet?

    Just preparing for when I win the lottery a few times over. I like speed rather than size - just like I'll buy a Ferrari over a Land Rover, I'll want a Hornet over a 787 ;)

    "How come when it’s us, it’s an abortion, and when it’s a chicken, it’s an omelette?" - George Carlin

    by yg17 on Thu Jun 19, 2014 at 10:38:50 AM PDT

    •  I suspect you can buy one (0+ / 0-)

      but it won't have any weaponry or advanced surveillance electronics.

      It's basically a very expensive sports car of the air. Kinda like an airborne Maserati.

      Except few people can drive it. And hardly anybody who's got the money to buy one.

    •  I don't think they'd sell you just one (0+ / 0-)

      Fighters are normally sold in "blocks" of several aircraft. You'd probably have to order enough to make a production run worth their while.

      Think of it as the James Bond Villain starter set.

      If you want just one fighter, surplus MiGs are plentiful and (relatively) cheap.

      If the pilot's good, see, I mean if he's reeeally sharp, he can barrel that baby in so low... oh you oughta see it sometime. It's a sight. A big plane like a '52... varrrooom! Its jet exhaust... frying chickens in the barnyard!

      by Major Kong on Thu Jun 19, 2014 at 04:24:49 PM PDT

      [ Parent ]

  •  I enjoyed the Branson's teeth digression (1+ / 0-)
    Recommended by:
    cosette

    And Branson's teeth would be a good band name, and The Branson Digression could be a Ludlum novel.  

    I assume Boeing is advertising to make people like it so there's a vague pro-Boeing feeling among people.  

  •  This is just PR (0+ / 0-)

    but at least they are a direct sales company.  I mean they have products, they compete for contracts, they are a household name.

    I always wondered about those BASF ads.  Remember those?  "We don't make a lot of the things you buy; we make a lot of the things you buy better."

    They are the worlds largest chemical company.  What the hell do I, or anyone else watching TV, know or care about the back end manufacturing/formulation agreements that go one between companies and a supplier of dyes, solvents and plastic foams?

    I can't even name a product that definitively uses a BASF chemical any more then I can point to one that definitively doesn't.

    Красота спасет мир --F. Dostoevsky

    by Wisper on Thu Jun 19, 2014 at 10:47:36 AM PDT

    •  They're selling stock (0+ / 0-)

      They're hoping someone goes "Holy shit, BASF is involved in making almost everything!" and calls their stockbroker during the Slap Chop infomercial that's up next.

      "How come when it’s us, it’s an abortion, and when it’s a chicken, it’s an omelette?" - George Carlin

      by yg17 on Thu Jun 19, 2014 at 12:46:52 PM PDT

      [ Parent ]

  •  Interesting that Boeing is pushing the "Growler" (0+ / 0-)

    That would be the electronics warfare version of the Super Hornet, the F-18G, and Boeing is pushing this as the practical means of protecting 4 1/2 generation assets better and cheaper than that expensive stealth F-35.

    Looking to peel off some of those overseas F-35 buyers suffering remorse, and maybe drum up some additional Navy business.

    Looks like a great strategy, as long as they can keep the production line going, its all good.

  •  Maybe (0+ / 0-)

    it's subsidized somehow?  It would not surprise me at all to find out that their ad budget is government funded.

    I am not religious, and did NOT say I enjoyed sects.

    by trumpeter on Thu Jun 19, 2014 at 10:54:59 AM PDT

  •  I'd say the audience is the U.S. taxpayer. (3+ / 0-)
    Recommended by:
    kurt, Major Kong, jessical

    Developing "brand awareness" among Senator Blowhard's  constituents, will help's influence his decisions come appropriations time.

    I see these ads before and after the PBS NewsHour, people watching that and CNN probably write more letters to the editor that fans of "Dancing with the Stars".

    The ads tend toward "We build more than weapons", but it's still disconcerting to be flashed with images of milspec hardware just before, the talking heads come on to ask "why aren't we doing more in Ukraine?"

    “It is useless to attempt to reason a man out of a thing
    he was never reasoned into” - Jonathan Swift

    by jjohnjj on Thu Jun 19, 2014 at 10:59:41 AM PDT

  •  When I see ads on the Sunday shows (0+ / 0-)

    I always assume that their audience are Senate and House members.  
     

  •  The news hour on PBS has ads for both Boeing.. (2+ / 0-)
    Recommended by:
    kurt, Major Kong

    and BAE Systems. I had to Google BAE Systems to see what they did. Found that along with Boeing, BAE is among the world's leading arms manufacturers. Neither emphasizes arms manufacturing in their ads, but I too find it odd that 2 of the world's top arms manufacturers help sponsor The News Hour.

  •  If Boeing didn't advertise on TV (1+ / 0-)
    Recommended by:
    kurt

    the only time Boeing would be mentioned on TV is when one crashes and kills 200 people.

    Also going to take a guess that if Boeing is a big advertiser on XYZ News Network, a Boeing plane crashes, and investigations reveal that the cause of it was pure negligence on Boeing's part, XYZ News Network might downplay that fact because of Boeing's ad dollars. Advertising is just hush money for when things go to shit.

    I'd love to see a comparison of coverage of GM's recall woes compared to number of commercials for GM cars on every major cable news network. I bet the results would be interesting.

    "How come when it’s us, it’s an abortion, and when it’s a chicken, it’s an omelette?" - George Carlin

    by yg17 on Thu Jun 19, 2014 at 12:45:02 PM PDT

  •  The average evil mastermind... (0+ / 0-)

    ...doesn't get out of the volcano lair often.  How else is s/he going to decide on the airborne platform for their death ray?  Their nephew from Ohio flew in on Airbus.  Would you leave it to chance?  

    I have a bunch of scientific americans from the 1950s, which in some ways seems like the golden age of advertising for the military industrial complex. The Boeing Dyna Soar!  Whether it works or not it is definitely something they decided to do a long time ago and keep doing.  One of life's mysteries.  Maybe they're just scared what would happen if they stopped.

    ...j'ai découvert que tout le malheur des hommes vient d'une seule chose, qui est de ne savoir pas demeurer en repos dans une chambre.

    by jessical on Thu Jun 19, 2014 at 04:43:50 PM PDT

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