“We have studied the successful campaigns and movements that have applied targeted and personal grassroots efforts to stimulate positive action,” the memo said. “They focus on real interactions; door-to-door and person-to-person contacts, and not just television advertising.”Okay ... so they'll be campaigning a little. And? Speaking to S.E. Cupp, Fiorina had this to say about the message:
I think in some cases we just have to take on the facts. There are plenty of laws in place today that a woman can look to if she's truly discriminated against at work, where she's actually earning less for the same job as her male counterpart.If Paycheck Fairness is nothing but an empty gesture, how come y'all are so opposed to it? Surely the party that took dozens of show votes to repeal Obamacare can make time for one vote on the Paycheck Fairness Act if it's just a token that won't harm Republican interests in any way. But, of course, it's not. It's not a magic bullet, but it would help women uncover and address discrimination, filling gaps in those "plenty of laws in place today" that are not doing enough to reduce the wage gap. And that, not its purported ineffectiveness, is why Republicans are so dead-set against the Paycheck Fairness Act.
So the Paycheck Fairness Act, the Lilly Ledbetter Fair Pay Act -- these are tokens. They're gestures. They don't truly help women advance.
We can't avoid the factual arguments, because they're on our side.
So basically, this latest in the long string of Republican PACs trying to reduce their deficit with women is the same old story. And as usual, the only real Republican hope for closing the gender gap in 2014 is low turnout among the Democratic base.