This morning I received an email from Comcast Xfinity telling me about their program to pay a premium to current subscribers who bring in new subscribers.
Keep in mind that Comcast, already a huge and powerful corporation, is seeking to merge with Time-Warner to become a gigantic internet and entertainment provider, the largest in the United States, if I recall correctly.
I think it’s fair to assume that their advertising speaks to their mindset, to their values, to their morals. And I think we would do well to heed the thinking behind the slogan that headed the email. It said:
“The most valuable friends are the ones that make you money.”
Think on that.
Comcast already controls much of what you see and hear in the electronic media. They are seeking more control of more of that, as well as the destruction of the internet neutrality that has up to now provided a fair shot to everyone who wants to use the Web.
“The most valuable friends are the ones that make you money.”
Is that the America you want?