Years ago, wildlife advocates made a huge effort to stop the massive slaughter of minks and other small animals destined for haute couture.,
The strategy included throwing cola, or whatever liquid was at hand on the animal remains adorning the matron or starlet.
Their efforts paid off. Fur sales tapered off, and for several decades, small animals had a bit of a break.
Naturally, things couldn't last, as this video will show.
http://endfashioncruelty.org/