Hit em where it hurts -- In their Pocketbooks!
NFL draws rebukes from Anheuser-Busch, Nike, CoverGirl
by Matthew T. Hall, utsandiego.com -- Sept 16, 2014
With two star football players sidelined after violent acts toward family members and a burgeoning social media campaign demanding #GoodellMustGo, NFL Commissioner Roger Goodell announced Monday that four women -- three senior advisers and a vice president of social responsibility -- would help shape league policies.
Goodell's crisis management hasn't placated some sponsors, including Anheuser-Busch and Nike, whose dissatisfaction became known Tuesday.
[...]
Meanwhile, Radisson Hotels suspended its sponsorship with the Minnesota Vikings Monday after its coach explained in front of advertising for the chain that the team would reinstate running back Adrian Peterson as he faces a child-abuse charge for what he called disciplining his child with a switch. Tuesday Anheuser-Busch aired its unhappiness and Nike pulled Peterson jerseys off store shelves.
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Some over-sized 'lugs' only understand one language:
Take away their Ad-Revenues (or their Pay-checks), and you take away their 'power'.
Here's a $200,000,000 punch to Goodell's smug mug -- Pow right in the Kisser!
Anheuser-Busch, Pepsico, McDonald's, Campbell Soup, Visa among sponsors criticizing NFL over Rice, Peterson scandals
In a scathing statement, the maker of Bud Light, the league's official beer, said it was ‘disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season.’ Anheuser-Busch pays the league about $200 million a year in advertisements. Other companies are also watching how the NFL handles these cases of violence.
by Corky Siemaszko, New York Daily News -- Sept 16, 2014
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“When Anheuser-Busch speaks, Roger Goodell listens,” Spencer said. “They don’t go out on a limb. I was very surprised they came out and took a position.”
How valuable is Anheuser-Busch’s business to the NFL? How about $200 million a year?
That’s how much the iconic St. Louis-based company has been spending per year in advertising since 2011, when Bud Light officially replaced the MillerCoors company’s Coors Light as the NFL’s beer sponsor as part of a $1.2 billion deal with the league.
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Ouch! That's gonna leave a bruise. Big Time.
Welcome to a taste of your own medicine, you NFL promoters and enablers of Domestic Violence. Just wait for the inevitable Advertizing 'pile-on' Goodell, and you may finally realize what the rest of us already know:
You're Toast. Time to hit the bricks Captain Clueless.