Wear this wristband, get healthy, help the climate and earn some money!
Co-EXIST
In a brilliant move, a new insurance startup in New York has come up with an innovative strategy to attract attention, keep its clients healthy and reduce their customers carbon footprint all while beefing up the company bottom line.
Oscar Insurance, a New York-based startup, now sends members a free Misfit wristband to track their steps, and whenever someone reaches a daily goal for a certain number of steps, the company pays them.
"We were fascinated with the U.S. Surgeon General's recommendation that if you walk around 10,000 steps a day, you will have a real impact on almost all the top killers in the U.S., like obesity, diabetes, and high blood pressure," says Mario Schlosser, co-founder of Oscar Insurance. "If you just get a bit more physically active, you can avoid those conditions getting worse, or make them better."
Members of the insurance plan download an app, and then get a wristband in the mail that automatically syncs up as soon as someone puts it on. Each day, someone can earn a dollar for reaching their goal, and at the end of the month, Oscar Insurance sends them a $20 Amazon gift card.
Walking rather than driving is a fantastic way to reduce your carbon emissions, improve your health and help your finances even without wearing the company wristband.