I am so torn on this one. On the one hand, this group appears to be sincere and they really are trying to do some good; on the other hand, it's just too funny to pass up.
A homeless shelter in Juneau, Alaska recently had a re-dedication ceremony and Juneau Empire published a photo of a priest performing a blessing at the happy event. Apparently Juneau doesn't have access to the internet because nobody there seems to have ever googled the shelter's name to see what might pop up: The Glory Hole.
Or maybe it's a clever marketing ploy. With a name like that, they might be getting lots of non-homeless men to drop by and once they realize that "these are not the droids you are looking for", they might alleviate their embarrassment by making a hefty donation to the cause.