Donald Trump isn't satisfied yet. He may have mountains of copy and magazine covers dedicated to him and practically forced the usual GOP kingmakers to their knees, but he's got more to do. Phase 2 of his campaign involves a book rollout and paid advertising, which he has thus far shunned because, he says, "It’s been all Trump, all the time. ... If you had an ad, people would O.D."
The Washington Post reports:
His campaign says it has hired a Florida-based advertising firm and Trump said he has proposed several concepts for ads in the works.
“I have such a great concept — in fact, so good,” Trump said, declining to specify.
Campaign manager Corey Lewandowski said Trump’s team likely would spend considerably more than $20 million on paid media later this year — “whatever it takes.” He said the spots would be “non-traditional,” saying the firm, which he and Trump declined to name, has never created political ads.
Central to the fall strategy is the release later this month of a book that will serve as a campaign manifesto.
As if "Make America Great Again" and "we're gonna be looking at a lot of things" weren't enough, get a load of this title:
During the interview, Trump showed off the cover and title, “Crippled America,” and held up pages of the galleys, which he was editing by hand. “It’s actually the hardest I’ve worked on a book since ‘The Art of the Deal,’” he said, referring to his 1987 bestseller. “I don’t want to have a stupid statement in the book that people are going to say, ‘Hey, why did he say that?’ ”
For real? Every time the man opens his mouth, the majority of voters wonder that. And suddenly he's worried about saying stupid things in a book he's calling
Crippled America? But here's the best news for Democrats:
Asked if he had discussed an exit plan with Trump should the candidate slip in the polls, Lewandowski said he had not: “We’re going to the convention — that’s it. One delegate or 2,000 and change, we’re going to the convention, and there’s nobody who can get him out of the race.”
They're promising a floor fight.