In the wake of America finding out that the self-described "alt-right" is just another name America’s various white supremacists have invented to describe themselves, cereal company Kellogg's has pulled their advertising from Steve Bannon's own crafted home for those deplorables. The company won't be advertising on Breitbart from now on, and you can imagine how the denizens of that particular undrained swamp are taking the news.
Describing Kellogg's decision as an insult to what it claims are 45 million monthly readers, Breitbart launched a petition Wednesday afternoon aimed at encouraging readers to stop buying all Kellogg products, including Frosted Flakes, Pringles and Eggo waffles.
"For Kellogg's, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice," Alex Marlow, the site's editor-in-chief, wrote. "Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. [...]"
Yeah, nothing infuriates racists like "discrimination" against racists. How dare you, free market that we love and support and insist should be able to discriminate against any group they want so long as it is not us, and so on.
Whatever. Have fun with your Hitler-O’s or whatever it is you’ll make your moms buy now.
The Kellogg's move follows major online advertising company AppNexus also pulling the plug on Brietbart; the impetus for that move is that AppNexus looked at the site themselves and came to the conclusion it was, indeed, too racist to support. Other companies will likely follow.
Curiously, the white nationalist-coddling site is kept afloat not just by advertising, but by billionaire sugar daddy Robert Mercer. Mercer can easily afford to fund the site's racism for as long as he wanted, but corporations who want to appeal to non-racist Americans aren't likely to be as eager.