This is the must disturbing and powerful ad I have ever seen. It should come with a trigger warning, it’s that powerful.
A reminder that Sandy Hook was 4 years ago, 12-14-12. If you see something, say something. Bullying is never okay. It was produced by Sandy Hook Promise, a local organization dedicated to prevent future tragedy. Gun violence is preventable when you know the signs.
For more discussion and background, go here as Ad Week dissects the video.
"Through 'Evan,' we sought to show how different your perspective can be when you're aware of the signs," says Greg Hahn, chief creative officer of BBDO New York. "We've been fortunate to work with the inspiring people at Sandy Hook Promise to help parents, students and teachers better identify these signs."
"When you don't know what to look for, or can't recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences," says Nicole Hockley, co-founder and managing director of Sandy Hook Promise, who lost her first-grade son Dylan in the Sandy Hook massacre.
"It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence—these acts are preventable when you know the signs. Everyone has the power to intervene and get help. These actions can save lives."
Spread it around but be warned: watching it is like taking a punch to the gut.