There is a great diary here already on the proposed elimination of Lawrence O’Donnell’s The Last Word from the MSNBC lineup www.dailykos.com/ even as the program is beating CNN in that time slot and closing in on Fox News. Here is the story in Huffington Post about the possible cancellation www.huffingtonpost.com/...
About those ratings, MSNBC has finally found its groove. AdWeek posted this on May 7, 2017:
MSNBC defeated CNN in prime time this past month, both in total audience and in the ad-friendly A25-54 demo.
The network also continues to post more year-over-year prime time audience growth than both Fox News and CNN: +82 percent in total viewers and +61 percent in the prime time demo versus April 2016. Additionally, MSNBC posted double digit year-over-year audience growth across total day, but finished behind CNN when it came to A25-54 viewers across total day. www.adweek.com/...
Why I believe that this may also impact Rachel Maddox is MSNBC’s news chief, Andy Lack, continuing to add increasingly conservative (and BORING) news hosts that show little interest in true investigative journalism. THIS IS WHY MSNBC IS PICKING UP BIG STEAM! They are the ONLY ones doing this in cable news.
ANOTHER BAD SIGN: A tweet from O’Donnell shown below says WE NEED the support... NOT ME, BUT WE. I hope I am wrong, but I fear that Maddow, Chris Hayes, and Joy Reid are next.
Thanks to a commenter for finding this. Just two days before, O’Donnell posted this:
It is really rich that this is happening when Lack was quoted in the Boston Globe in March 7, 2017 as saying:
NBC News Chairman Andrew Lack said on Tuesday that the president’s attacks on some media outlets won’t deter his organization from doing its job. NBC News was one of the organizations specifically cited by Trump last month in his tweet about the “fake news” media that is the “enemy of the American people.”
“We’re not the opposition party and we’re not in a popularity contest with this administration or any other administration,” said Lack, who supervises NBC’s broadcast news and digital properties, including MSNBC. He called the president’s attacks a distraction.
Read more here. www.boston.com/…
Clearly, Mr. Lack is lacking in courage and journalistic principles if his move is to turn MSNBC into yet another Fox Lite.
This shift to the right started as far back as early 2015, as noted in The Atlantic in February 2015 when they cancelled Ronan Farrow’s and Joy Reid’s afternoon shows. www.theatlantic.com/…
The move, an MSNBC source told The Daily Beast, is part of the network’s broader push "to move away from left-wing TV."
MAKE THAT CONTACT NOW! I cannot state how serious it is that Andy Lack is shutting off some of the most vital news programming when it is both needed and winning the ratings war. Clearly, Andy Lack is trying to shut down any progressive movement. It is time to get busy and contact NBC and MSNBC and demand that they fire Lack instead. We need to say BOYCOTT and mean it! The phone number and email is shown above.
DIRECT EMAIL ADDRESSES:
- Phil Griffin, head of MSNBC, phil.griffin@nbcuni.com
- Andy Lack, head of NBC News, andrew.lack@nbcuni.com
NEED YOUR HELP!! THE ADVERTISERS! Who can help me get a list of those this week?? We need to contact them and insist on continuing The Last Word.