NEW BOOK RECOMMENDATION-Cambridge Analytica is just one of a growing number of companies that exist to aggregate information about you and help their clients influence your decisions. They were exposed for their use of personal Facebook data to craft social media ads for the Trump campaign during the 2016 presidential election. They closed up shop in 2018, yet there are many more to take their place and these companies know more about you than your mother, siblings or a best friend. More importantly, they know a lot about your preferences and what moves you to act, even better than you do. With great precision they seek to bypass your conscious filters in order to sell directly to your brain.
Christopher Wylie worked for Cambridge Analytica and grew uncomfortable with its business practices. He was the first to come forward to expose a company funded by the Mercer family whose goals involved mind manipulation practices that even George Orwell never dreamed of.