More than 750 companies and brands, from Target and Starbucks to Acura and Verizon, have vowed to pause advertising on Facebook in a growing protest over how it handles hate speech and other harmful content. [Related: On Monday] The Fox Soul network abruptly canceled a Fourth of July program featuring notorious anti-Semite Louis Farrakhan — ADL email 2 July 2020
CBS News, July 1, 4:30pm leftkos timezone: More Than 500 Companies Join [July Boycott of FB] ‘Stop Hate For Profit’
What would you do with $70 billion?
We know what Facebook did.
<big>Despite reporting $70 billion in advertising revenue and $18.5 billion in profit in 2019, Facebook repeatedly fails to meaningfully address hate, incitement to violence, and disinformation across all its products.</big>
They allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others.
They named Breitbart News a “trusted news source” and made The Daily Caller a “fact checker” despite the record of both publications for working with known white nationalists.
They turned a blind eye to blatant voter suppression on their platform.
Could they protect and support Black users? Could they call out Holocaust denial as hate? Could they help get out the vote?
They absolutely could. But actively chose not to.
<big>99% of Fb’s billion$ comes from advertising.
So...</big>
A broad coalition of civil rights partners —ADL, Color of Change, Common Sense, Free Press, LULAC, Mozilla, the NAACP, the National Hispanic Media Coalition, and Sleeping Giants— have joined together in solidarity with targets of racism, antisemitism and hate.
<big>On June 17th they launched a campaign asking businesses to <big> Hit Pause On Hate - Pause Ad Spending in July <big> to act against hate and disinformation being spread by Facebook and Instagram in order to force Mark Zuckerberg to address the effect that Facebook has had on our society.</big>
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While addressing all the issues and implementing all recommendations will take far longer than one month, we’re providing clear steps FB could take immediately to speed real progress.
<big>Read the recommendations here.</big>
Who will advertisers stand with?
<big>In less than two weeks since launching #StopHateForProfit, major companies like Verizon, Unilever, Coca Cola, North Face, Levi's and [Update: over 400+] more have already joined and announced they will not advertise on Facebook and other social media platforms in July – and some even through the end of the year!</big>
If a company you know is ready to commit, they can sign up at stophateforprofit.org or reach out to contact@stophateforprofit.org for more information.
Readers, please join as consumers and Americans, to Demand Change . Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.
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Text and links adapted from ADLLosAngeles email, StopHateForProfit website, and news
■ earthjustice.org ■ truth initiative.org ■ Southern Poverty Law Center ■ Open Mortgage ■ Queenie Wong: Adidas + Clorox + Ford + Denny's + Volkswagen + Microsoft + Blue Bottle Coffee + Chobani + Kind Snacks
...Hate speech on FB helped fuel a genocide in 2017 against the Rohingya Muslims in Myanmar. In 2019, a gunman used the social network to livestream the mosque shootings in Christchurch, New Zealand....
FIND YOUR ORGANIZATIONS & BRANDS AMONG THE CO-SIGNATORS HERE?
ORIGINAL POST JUNE 22 & more partner organizations from wik pages:
Patagonia, NorthFace, REI, Upwork, Dashlane, join NAACP, ADL, others
From CNN: “A growing list of companies say…
they'll join an advertiser boycott on Facebook i[called by a] civil rights coalition [including] the ... ADL and the NAACP, launched the #StopHateforProfit campaign last week [in a fullpage LA Times ad — get the public download here — calling on] major corporations to put a pause on advertising on [FB], citing the company's "repeated failure to meaningfully address the vast proliferation of hate on its platforms..."
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The National Association for the Advancement of Colored People (NAACP)[a] is a civil rights organization in the [US] formed in 1909 as a bi-racial endeavor to advance justice for African Americans by a group including W. E. B. Du Bois, Mary White Ovington, Moorfield Storey … Ida B. Wells, [Archibald Grimké, Mary Church Terrell, Henry Moskowitz, William English Walling, Florence Kelley, Oswald Garrison Villard, Charles Edward Russell, Lillian Wald,][3][4],[20][21][22] [23][24][25]
Its mission in the 21st century is "to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination". National NAACP initiatives include political lobbying, publicity efforts and litigation strategies developed by its legal team.[5] The group enlarged its mission in the late 20th century by considering issues such as police misconduct, the status of black foreign refugees and questions of economic development.[6] Its name, retained in accordance with tradition, uses the once common term colored people, referring to those with some African ancestry…….
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...is an international Jewish non-governmental organization based in the [US) … founded in … 1913 … [with a dual mission] "To stop the defamation of the Jewish people, and to secure justice and fair treatment to all" via the development of "new programs, policies and skills to expose and combat whatever holds us back."[1] Opposing antisemitism and extremism, ADL describes its "ultimate goal" as "a world in which no group or individual suffers from bias, discrimination or hate...."[2]
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The League of United Latin American Citizens ... is the largest and oldest Hispanic Organization in the United States.[3] It was established on February 17, 1929, in Corpus Christi, Texas, largely by Hispanic veterans of World War I who sought to end ethnic discrimination against Latinos in the United States. The goal of LULAC, or the League of United Latin American Citizens is to advance the economic condition, educational attainment, the political influence, housing, health, and civil rights of Hispanic people ... in the United States and Puerto Rico... |
...is a United States advocacy group that is part of the media reform or media democracy movement. It gives the following mission statement: "We focus on saving Net Neutrality, achieving affordable internet access for all, uplifting the voices of people of color in the media, challenging old and new media gatekeepers to serve the public interest, ending unwarranted surveillance, defending press freedom and reimagining local journalism..."[3]
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(stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, with only minor exceptions.[1] The community is supported institutionally by the not-for-profit Mozilla Foundation and its tax-paying subsidiary, the Mozilla Corporation.[2]
Mozilla's products include the Firefox web browser, Thunderbird e-mail client, Firefox OS mobile operating system, Bugzilla bug tracking system, Gecko layout engine, Pocket "read-it-later-online" service, and others...[3]
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...is a non-profit [Bay-area-based] organization ...Founded by Jim Steyer in 2003 … that "provides education and advocacy to families to promote safe technology and media for children."[3][4][5][6] [by reviewing] reviews books, movies, TV shows, video games, apps, music, and websites and rates them in terms of age-appropriate educational content, positive messages/role models, violence, sex, consumerism and profanity, and more for parents making media choices for their children. Common Sense has also developed a set of ratings that are intended to gauge the educational value of videos, games, and apps….
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<big>Earliest signing on:</big>
The North Face, an outdoor apparel brand, is owned by VF Corp —
a number of other brands in the company's portfolio are "considering" following in The North Face's footsteps. VF Corp also owns Dickies, Vans, Timberland and Smartwool, among others. For the year that ended March 31, VF Corp spent $756 million on advertising. |
Patagonia, also an outdoor apparel brand, joined the boycott by pulling advertising on Facebook and Instagram.
"From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred," Patagonia said in a series of tweets. |
REI is an outdoor equipment retailer/cooperative.
"For 82 years, we have put people over profits," the company said in a tweet. "We're pulling all Facebook/Instagram advertising for the month of July." |
Upwork is a global freelancing business platform.
"Upwork is hitting pause on hate with no Facebook advertising in July. #StopHateForProfit," the company tweeted. |
Dashlane [wik] “is cross-platform subscription-based password manager and digital wallet app available on macOS, Windows, iOS and Android.”
Dashlane CMO Joy Howard made the announcement in a blog post via the company's website today.
The company has committed to pulling advertisements for at least the month of July, and Howard hints that the boycott could extend beyond that.
"It's clear that Facebook is all talk, and will not take responsibility for its role in Surveillance Capitalism out of a sense of moral duty," Howard wrote. "They will only say what money makes them say. It's time for us to put our money where their mouth is."
Howard has called on CMOs from other tech companies to join the boycott.
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More news articles on the campaign HERE.