From Josh Marshall of TPM:
talkingpointsmemo.com/…
Of the many lessons of the last decade, one of the most salient is that good policy does not make for good politics. Not automatically. That’s simply not how it works. It was one of the underlying premises – intertwined with much else – that led to the disappointments and failures of the Obama years. Ex-President Trump got grief when he wanted relief checks to go out with his name on them. That’s not at all legit. But he had the right idea. You need to tell people when you’re doing things for them. No one else is going to do that.
This was one of the biggest missed opportunities of the Obama years — failing to hammer home the good things the administration did for the country. And we all know how 2010 turned out.
Josh continues:
But it is especially the case now – given the that everything the Democrats do over the next two years has to be part of an integrated plan – both doing and publicizing – to convince as many Americans as possible to go into the 2022 midterm election believing that it is important to them personally that Democrats retain and expand their congressional majorities. Did you like your $2,000 check? Well, Democrats brought you that, even after Senate Republicans tried to filibuster those checks. Every Republican including [add name here] voted against it. Again and again and again.
Are these ads being prepped? Is money billing allocated for this? Which groups are taking the lead? I have no idea and frankly I haven’t heard anything about anything like this happening. But it needs to. So if you care about saving the country, it’s time find ways to make this happen.
Is this happening? Are Democrats preparing for a sustained messaging blitz, once the recovery bill is signed, continuing until Nov 2022?
I don’t know. But we better be.