It’s easy use to see past presidencies as set in stone. That the re-election of presidents like Clinton or Reagan were a foregone conclusion. But that simply isn’t true. At this point in the Clinton presidencies, things looked quite shaky. He’d failed to pass his important healthcare law, and his economic plan had yet to be felt by the American people. Many were suggesting Clinton might be yet another failed president.
But the people in the White House saw the economic numbers. Things looked good. The public might not yet feel it. So, it was up to them to get the message out. Clinton’s speeches began repeating the positive numbers over and over again. And by the summer of 1996, Clinton’s political position was strong. And he easily won re-election in the fall. The Ronald Reagan presidency followed a similar trajectory.
Joe Biden is in a similar position right now. And he also needs to get his strong economic message out there. This message has to have 100% awareness.
At Permanent Majority, we have years of experience in motion pictures, television and advertising. So, we know the value of a slogan. We will write many of our own right up until the election. But we also know a good one when we hear it. And when we heard Joe Biden using the phrase “Bidenomics is working.” We knew this was a good one. And one we wanted to echo.
We also had a vision for this ad. A specific way we wanted the graphics to look. And the ad you now see is nearly identical to that vision.
If you want to help us get this message out, please go to YouTube and like, comment and subscript to our channel. Also visit our website:
Permanent Majority
There you can find links to all our social media accounts. Please join or follow all those. You can also easily donate to our PAC there.
We are a small PAC and we are operating on a shoestring. So, any help you give us will have a profound impact. It will help us create new ads, and get a larger audience for ads like this.