Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.
Winston Churchill, speaking of the British victory at El Alamein
The end of our current climate struggle will be a world with 280 ppm CO2. The beginning of the end will be Net Zero, when atmospheric CO2 starts to trend downward. The end of the beginning is Peak Carbon Emissions, brought about by the growth of renewables and storage, and of products using them, including EVs, heat pumps, and much more.
Electric Cars Pass the Tipping Point to Mass Adoption in 31 Countries
By the end of last year, 31 countries had surpassed what’s become a pivotal EV tipping point: when 5% of new car sales are purely electric. This threshold signals the start of mass adoption, after which technological preferences rapidly flip.
“Once enough sales occur, you kind of have a virtuous cycle. More EVs popping up means more people seeing them as mainstream, automakers more willing to invest in the market”
In the fourth quarter of 2023, fully electric cars accounted for roughly 12% of new cars sold worldwide.
The countries that have now passed the EV tipping point account for two-thirds of the world’s auto sales.