As you know, there are two kinds of polls: either they are of the "Aha!" or "OhMyGod" variety. 'Aha' polls tell you what you already know, whereas 'OhMyGod' polls generally need to be debunked as partisan (and need to be analyzed via the internals to show they lean one way or the other).
For example, if you look at the Bush number and ignore the Kerry number, you can move today's 'OhMyGod' Zogby poll (Bush 47-Kerry 45) easily into the 'aha' category by realizing that Bush can't get over 48 and Kerry's numbers (with 6% undecided) don't matter (a powerful combo of the undecided and 50% corollaries of the incumbent rules).
The Zogster himself says, "President Bush picked up another point today, but 48 percent has been the ceiling reached by either candidate in the last couple of weeks."
Try to keep your polling thoughts and finds here as long as this thread is visible. And remember the incumbent rules. These stress-reducing techniques will be useful the next 10 days and will reduce the number of unnecessary diaries.
Krugman has some polling wisdom today, too, of a different variety (cable vs. data).