CT-Sen: GOTV tool

The Lamont campaign has this handy tool, their Family, Friends, and Neighbors gizmo. The Lamont campaign considers the tool to be a huge part of their primary victory, and it has already had double the action in the general as it did in the primary.

How does it work?

1.) Log on
2.) Look up people you know in Connecticut
3.) Write a message to them
4.) It gets placed on a physical postcard mailed to that person (on the Lamont campaign dime)

It costs nothing but a few minutes of your time, and is a great way to spread the word about Lamont to people you know in Connecticut. Tagaris writes:

We've seen postcards that read, "Dear Grandma, I really believe in Ned Lamont.  I hope you'll vote for him on November 7th.  Love you and miss you.  Eric"

There is no television ad that beats that, period.