Fromt Slate's
Joebituary:
It was the Joe campaign. The Web site was www.joe2004.com. The campaign vehicle was the Joemobile. The blog was www.blogforjoe.com. Why the Joe theme? To identify with the average Joe, I suppose. And maybe because the folks at the Lieberman campaign thought the name Lieberman sounded, well, a bit too Joeish.
Joe was the heir apparent, Al Gore's right-hand man. A bit too right-hand, as it turned out. He started out the race with a presumptive seniority that might have been called, in the parlance of his campaign, PrimoJoeniture. But on the stump, voters found him Joematose. He had trouble rustling up Joenations. Antiwar Democrats in Iowa found his support of the Iraq war Joefensive. He went into a Joesdive. He was Joewhere.
He's a real Joewhere man
Sitting in his Joewhere land
Making all his Joewhere plans
For Joebody