The mainstream media is way powerful and we can't fully do an end-run around it. So, how could a new progressive media infrastructure get out progressive messages to the masses?
I can think of 2 main strategies:
(1) work inside the system: create newsworthy stories that the mainstream media will cover that get out the message - be really strategic about this (timing, framing the issues); do trainings for progressive activists and aides to candidates/elected officials on how to do this successfully
(2) develop alternative forms of media -- this includes content, networks, and distribution channels (examples: the new liberal radio network, progressive columnists, blogs). The theory is that these alternative forms will grow larger audiences, get broader distribution, and then influence the mainstream media.
(3) grassroots one-on-one media -- really take house parties, town hall meetings, flyering and tabling to a new level.
What am I missing?
Which efforts are already underway that seem to be the best thought out, most likely to succeed, etc.?
What are the major challenges?
I'm convinced this is really important, and I'd like to form an online team to think more about both the vision and the strategy. Are you interested in joining this effort?
I attended a top but very conservative law school in the country and witnessed first-hand the incredible amount of funding by conservative foundations in the '90s for all sorts of conservative infrastructure, including media of various kinds (outlets, content, networks, etc.). Progressives could attempt to copy the conservatives (and there are some great books out on how the right-wing got so powerful), but we're about 20 years after them and there are some basic differences (like an emphasis on inclusion instead of top-down message control).
My not-so-informed guess on efforts underway include the liberal radio network (which Al Gore and others are involved with), blogs, columnists (Molly Ivins, Paul Krugman, etc.), activist trainings, etc. I'm looking to learn about specifics like these and also broader strategic plans.
This has been an interest of mine since the early '90s, and I ran a nonprofit for six years that trained youth to create alternative media in their communities, spoke to nonprofit conferences on media advocacy, etc., but I haven't put time into a national strategy. It's clearly time.
All thoughts on this are appreciated. I especially would like references to websites or books on the topic, and names of people working on this. But, also off-the-cuff reactions can be insightful. Thanks!