According to CNN, the Michael Jackson trial is set to start September 13. Could we be talking about a new OJ trial? If so, how distracting do you think it will be from the election? Would the people who are so fired up about Michael Jackson come from Bush's base or swing voters, and are therefore not as susceptible to political ads at this time? Could Kerry use this strategically and plan his biggest ad buys during the non-event times (i.e. between the Olympics and Michael Jackson trial) to maximize impact on the electorate? What do you think?