Are you asking yourself that question? Is your campaign asking it?
Because I find myself asking it about you almost every day now.
I’m hearing bland Wishy-Washington-words like temperamental, inappropriate, impolitic, acknowledged, and deplorable when I need to be hearing words like hothead, know-nothing, deadbeat, stooge, chump, played, phony, fake, egomaniac, half-cocked, blackballed, etc — words that peel away reachable Trump voters.
Today’s headline about the birther retraction should be:
Trump Caved On The Central Lie Of His Campaign
Instead he “acknowledged that President Obama is a US citizen.”
What — you couldn’t find a more boring way to say it?
So who are the people you most need to reach with your words — and are your words chosen to reach them or do they tune out words like yours by reflex? Do they even understand what you’re saying? Let’s look at this in more depth.
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