Message discipline means everyone talks about a common campaign, policy project, or another political goal in the same way, agreeing to use specific words and phrases that inspire support from the intended audience.
Any television interview, town hall, social media post, or public conversation must include one or more of the following: the message of the day, the top priority issue-driven message, and the defining message of the party. The best possible outcome is when the listener, after hearing the message only once, can repeat it and feel personal identification with it. That makes it likely that future repetitions of the message will reinforce a decision to donate and vote.
Good message discipline has five parts:
- Craft a simple, memorable message with an emotional hook voters feel drawn to
- Repeat the message at EVERY opportunity.
- Avoid the opponent’s messaging and framing at all costs.
- Reframe the opponent’s message to your benefit whenever possible.
- Reward people who stay on message.
For decades the Democratic Party has been in great need of better message discipline.
Daily Kos has the resources to step in and provide it.
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