This is a fascinating post from John Sommers Flanagan, PhD on why the race is still so close from a
psychological perspective. I encourage you to read the whole thing, but here is an excerpt:
...When our world is shaken, we seek safety. And who better to protect us than the big, strong, tough-talking leader who has been in charge all along. The competence or morality of our leader becomes less relevant. We are afraid. Change might make things worse. As Vice President Dick Cheney has so eloquently claimed, we'd better not vote for John Kerry or we may be hit again by terrorists, this time even worse. Never mind that Cheney's former company is a big benefactor from the hit that occurred on his watch...