One of the supposed bits of "charm" that Bush possesses is the ability to remember the names of people he meets and call them by it.
So I went through the debate to see how often it happened that people asking questions were referred to by name.
See below for a question-by-question breakdown of the responses by each candidate.
The totals are:
John Kerry: 6 for 9, plus 5 "rebounds" on Bush's questioners.
George W. Bush: 2 for 9, zero "rebounds" plus he got John Kerry's name wrong. (Called him "Senator Kennedy" once.)
Why am I making a big deal out of this? Simple: Because this is supposed to be Bush's greatest intellectual and interpersonal achievement: He remembers and uses the names of people he meets.
The fact that he did so dismally tonight is proof of one thing: Bush is a wreck. He's falling apart. He doesn't even remember who he is running against, for crying out loud. And he is failing to connect with the people because he can't even give them the common courtesy of remembering their names for two minutes.
GIBSON: The first question is for Senator Kerry, and it will come from Cheryl Otis, who is right behind me.
OTIS: Senator Kerry, after talking with several co-workers and family and friends, I asked the ones who said they were not voting for you, "Why?" They said that you were too wishy-washy. Do you have a reply for them?
KERRY: Yes, I certainly do. But let me just first, Cheryl, if you will, I want to thank Charlie for moderating. I want to thank Washington University for hosting us here this evening. Mr. President, it's good to be with you again this evening, sir. Cheryl, the president didn't find weapons of mass destruction in Iraq, so he's really turned his campaign into a weapon of mass deception. 
Kerry: 1 for 1
GIBSON: Mr. President, I would follow up, but we have a series of questions on Iraq, and so I will turn to the next questioner. The question is for President Bush, and the questioner is Robin Dahle.
DAHLE: Mr. President, yesterday in a statement you admitted that Iraq did not have weapons of mass destruction, but justified the invasion by stating, I quote, "He retained the knowledge, the materials, the means and the intent to produce weapons of mass destruction and could have passed this knowledge to our terrorist enemies." Do you sincerely believe this to be a reasonable justification for invasion when this statement applies to so many other countries, including North Korea?
BUSH: Each situation is different, Robin.
Bush: 1 for 1
This was Kerry's followup to Bush's question. I'm not counting this in the total score, but note that the Senator uses the names of both this questioner and the previous one.
KERRY: Robin, I'm going to answer your question. I'm also going to talk -- respond to what you asked, Cheryl, at the same time.
Next question, to Kerry:
GIBSON: And I'm going to turn to Anthony Baldi with a question for Senator Kerry. Mr. Baldi?
BALDI: Senator Kerry, the U.S. is preparing a new Iraq government and will proceed to withdraw U.S. troops. Would you proceed with the same plans as President Bush?
KERRY: Anthony, I would not.I have laid out a different plan, because the president's plan is not working. You see that every night on television.
Kerry: 2 for 2
GIBSON: The next question is for President Bush, and it comes from Nikki Washington.
WASHINGTON: Thank you.
Mr. President, my mother and sister traveled abroad this summer, and when they got back they talked to us about how shocked they were at the intensity of aggravation that other countries had with how we handled the Iraq situation. Diplomacy is obviously something that we really have to really work on. What is your plan to repair relations with other countries given the current situation?
BUSH: No, I appreciate that. I -- listen, I -- we've got a great country. I love our values. And I recognize I've made some decisions that have caused people to not understand the great values of our country.
At no time does Bush refer to Ms. Washington by name during his answer. Bush: 1 for 2
First additional comment: What the fuck is his response about? What does he appreciate?
Second comment: In the response to Bush, here's Senator Kerry:
KERRY: Nikki, that's a question that's been raised by a lot of people around the country.
Good for you, Senator. On to your question.
GIBSON: The next question is for Senator Kerry, and it comes from over here, from Randee Jacobs. You'll need a microphone.
KERRY: Is it Randee?
JACOBS: Yes, Randee. Iran sponsors terrorism and has missiles capable of hitting Israel and southern Europe. Iran will have nuclear weapons in two to three years time. In the event that U.N. sanctions don't stop this threat, what will you do as president?
KERRY: I don't think you can just rely on U.N. sanctions, Randee. But you're absolutely correct, it is a threat, it's a huge threat.
Even checks to get that name right -- well done. Kerry: 3 for 3
GIBSON: We're going to move on, Mr. President, with a question for you. And it comes from Daniel Farley. Mr. Farley?
FARLEY: Mr. President, since we continue to police the world, how do you intend to maintain our military presence without reinstituting a draft?
BUSH: Yes, that's a great question. Thanks. I hear there's rumors on the Internets (sic) that we're going to have a draft.
Bush never refers to Mr. Farley by name. Bush: 1 for 3
KERRY: Daniel, I don't support a draft. But let me tell you where the president's policies have put us.
Going on:
GIBSON: The next question, Senator Kerry, is for you, and it comes from Ann Bronsing, who I believe is over in this area.
BRONSING: Senator Kerry, we have been fortunate that there have been no further terrorist attacks on American soil since 9/11. Why do you think this is? And if elected, what will you do to assure our safety?
KERRY: Thank you very much, Ann.
Kerry: 4 for 4
GIBSON: Mr. President, we're going to turn to questions now on domestic policy. And we're going to start with health issues. And the first question is for President Bush and it's from John Horstman.
HORSTMAN: Mr. President, why did you block the reimportation of safer and inexpensive drugs from Canada which would have cut 40 to 60 percent off of the cost?
BUSH: I haven't yet. Just want to make sure they're safe. When a drug comes in from Canada, I want to make sure it cures you and doesn't kill you.
Bush: 1 for 4; Kerry: John, you heard the president just say that he thought he might try to be for it.
GIBSON: The next question is for Senator Kerry. And this comes from Norma-Jean Laurent.
LAURENT: Senator Kerry, you've stated your concern for the rising cost of health care, yet you chose a vice presidential candidate who has made millions of dollars successfully suing medical professionals. How do you reconcile this with the voters?
KERRY: Very easily. John Edwards is the author of the Patients' Bill of Rights. He wanted to give people rights.
Ooh, Senator Kerry's first miss. Kerry: 4 for 5
See, this just proves he thinks he's John F. Kennedy. Why else would he trip up on "Norma Jean"?
GIBSON: The next question is for President Bush, and it comes from Matthew O'Brien.
No; Bush: 1 for 5
GIBSON: Senator Kerry, the next question will be for you, and it comes from James Varner, who I believe is in this section.
No; Kerry: 4 for 6
GIBSON: Mr. President, the next question is for you, and it comes from James Hubb over here.
No; Bush 1 for 6
Interesting bit from Kerry in response to Bush:
You wonder, Nikki, why it is that people don't like us in some parts of the world.
This is a reference back to Nikki Washington, who asked Bush's second question.
GIBSON: And for the question, we're going to turn to Jane Barrow. [...]
KERRY: Jane, there are a lot of ways to be competitive.
Back on track; Kerry: 5 for 7
GIBSON: President Bush, the next question is for you, and it comes from Rob Fowler, who I believe is over in this area.
No; Bush: 1 for 7
GIBSON: Senator Kerry, the next question is for you, and it comes from Elizabeth Long. [...]
KERRY: You know, Elizabeth, I really respect your -- the feeling that's in your question.
Kerry: 6 for 8
GIBSON: Mr. President, the next question is for you, and it comes from Jonathan Michaelson, over here.
No; Bush: 1 for 8
GIBSON: Going to go to the final two questions now, and the first one will be for Senator Kerry. And this comes from Sarah Degenhart.
No; Kerry: 6 for 9
GIBSON: And the final question of the evening will be addressed to President Bush and it will come from Linda Grabel. [...]
BUSH: Hi, Linda.
Finally! Lucky Linda. Bush: 2 for 9