Saw
The Persuaders special on-line, and want to urge everyone to watch it...it explains a lot about what happened in the 2004 election, and goes into the mind of Frank Luntz, who may very well be viewed as the man who TRULY changed politics for the worse.
There is a scene here where he is using a shrewd shift in language to get people to convince themselves that an Energy company is "good," when in reality it only wants to remain profitable...
As you watch Luntz chill out in his Mansion, you have to wonder - does he think about what he's doing to this country, or does he think "we'll all be dead" before the full results can be measured?
Luntz took pride in saying that for years the Estate tax was fought against, and not until he changed the name to Death Tax - did it work! Well what about the deficit, what about the impact that has on society!? Why is America the only Western nation without an Estate tax?
Luntz also got the GOP to stop calling the War on Iraq, the "War on Iraq," and start calling it "The War on Terror." And you know they all fell in line.
Watch it and comment here. This special is VERY important...
"Indeed, if your skepticism is very shallow, it can actually help advertisers put one over on you, by flattering your sense that you're too shrewd for anyone to fool you. The great success of certain rightist demogogues at work today attests to this, as all of them purport to give you the REAL story, not the lies promoted by the Liberal Media. What Bill O'Reilly does, for instance, is appear to honor his viewers' self-conception as sharp cookies, drawn naturally to his "No-Spin Zone." - Mark Crispin Miller