The latest Klein article on NoLogo.com,
The Mother of All Anti-War Forces, suggests that the most important "Parental Demographic" category in the election won't be Soccer Moms, or NASCAR dads, but Grieving Parents of Soldiers:
It is as if these parents have lost more than their children, they have also lost their fear, allowing them to speak with great clarity and power. This represents a dangerous challenge to the Bush administration, which likes to claim a monopoly on "moral clarity"....
American elections always seem to swing on some parental demographic or other: Last time it was soccer moms, this time it is supposed to be NASCAR dads. But on Sunday, NASCAR car-racing champion Dale Earnhardt said that he had taken his buddies to see Fahrenheit 9/11 and that "It's a good thing as an American to go see." It seems as if there may be another demographic that swings this election: not soccer moms or NASCAR dads but the parents of victims of war. They don't have the numbers to change the outcome in swing states, but they might just change something more powerful: the hearts and minds of Americans.
Hopefully their stories will gain the attention of the mainstream media.