Here's a story of backbone. The editor of the Pensacola News Journal (Randy Hammer) refused to fire its columnist Mark O'Brien as Wal-Mart executives had requested, because the opinion piece O'Brien had written about the retailer was not inaccurate. Just not to Wal-Mart's liking.
"Wal-Mart's Mr. Hart, however, said he and his stores couldn't tolerate a newspaper that would print the opinions of someone who was as mean and negative as Mark O'Brien, and he wanted the newspaper to get its racks off his lots. But he also said that if I fired Mark, we could talk about continuing to sell the newspaper at his stores".
For the entire story, use this link:
http://www.pensacolanewsjournal.com/apps/pbcs.dll/article?AID=/20050724/OPINION/507240314/1020#